Astro’s signature local Tamil dance competition, Aattam, is BACK after 12 years! Filled with drama, rivalry, conflicts and a rich blend of emotions, Aattam provides a platform for talented local dancers to showcase their skills and gain recognition. Dancers will compete in groups to a variety of Tamil film songs and music for a chance to win a cash prize of RM50,000!

Online audition kickstarted in early August 2024, where aspiring dance teams – each comprising of 6 participants aged between 12 – 50 – submit their dance videos to Astro Ulagam, our No. 1 Indian digital platform.

50 groups will be selected to proceed to a ground competition happening in early September 2024, and only the top 32 will advance to the TV competition on Astro Vinmeen HD!

How does Aattam benefit your brand?

  1. Huge Following among Young Audience: Aattam’s roaring success from 2005 until 2011, has spawned a slew of talented young dancers and a huge following, especially among youngsters. The show has also been instrumental in launching the careers of many local dancers and entertainers like Denes Kumar and Vikadakavi Magen.
  2. International Fame: There will be at least one celebrity judge from India, presenting brands an opportunity to tap into their star power and reach their fanbase.

Branding opportunities: 

TV

  • Sponsorship
    • Opening & Closing Credits
    • In-show TVC
    • Product Placement / Integration
    • Lower 3rd Banner
    • Host Mention
    • Program Promo with Sponsor Tag-On
    • Award Category Ownership – Most Popular Team (via Online Voting)
    • End Credit Logo
  • TV Spot Buy Package

Radio

  • Spot buy on the top Indian radio brand – RAAGA

Digital

  • Digital extension with social media posting on Astro Ulagam.

Channel: Astro Vinmeen HD | CH. 202
Date:  23 & 24 November 2024 onwards | Every Saturday & Sunday
Time: 9pm 
Total Episodes: 15 + 1
Category Pricing: x8