Power. Rivalry. Betrayal. Who Will Own the Spotlight?

TVB’s War of Thorns 玫瑰戰爭 brings star power, fierce female rivalry and headline-worthy drama, creating a new opportunity for brands to join the conversation.

Audiences love a good power game. Add complicated relationships, shifting alliances, jealousy and betrayal and you have all the ingredients for a drama that keeps viewers guessing and talking.

TVB knows the power of a compelling female-led storyline. From the intrigue of Beyond the Realm of Conscience 宮心計 to the media power struggles of The Queen of News 新聞女王, these dramas have demonstrated the appeal of strong characters, high-stakes rivalries and stories that spark audience conversations.

Now, War of Thorns 玫瑰戰爭 is ready to bring that same addictive mix of ambition, conflict and unexpected twists to the screen.

Synopsis: Shattered by the suicide of the best friend, Ha Mo-seung (Tavia Yeung) moved to overseas. 7 years later, she has returned to the showbiz and reunited with her circle of sisters for a film project. On the surface, Ha Mo-seung plays the loyal and loving friend. In fact, she is consumed by a quiet, calculated fury. She knows the truth: her friend was ‘murdered’ by those women and forced them to reveal the murder killing Tsz-ying.

 

Why Advertisers Should Come On Board

1. STAR POWER THAT GETS FANS TALKING

With three TV Kings and two TV Queens sharing the screen, War of Thorns 玫瑰戰爭 unites five familiar faces with loyal fan followings, giving brands a powerful entry point into the conversations, excitement and fandom surrounding the drama. Featuring Tavia Yeung 楊茜堯, Moses Chan 陳豪, Ruco Chan 陳展鵬, Kenneth Ma 馬國明 and Rosina Lam 林夏薇 and etc.

2. TURN FAN BUZZ INTO BRAND BUZZ

From star power to plot twists, the drama gives fans plenty to talk about and brands plenty to tap into. Activate the fandom with branded polls, character face-offs and share-worthy digital content that puts your brand right in the action.

3. PRIME TIME. HER TIME. FAMILY TIME.

Airing on Astro AOD and TVB Jade, the drama pairs primetime visibility with female-led drama that appeals to women, with potential to extend its appeal to family viewers.

👉 Ideal for: Beauty & skincare, fashion, personal care, F&B, household essentials and lifestyle brands looking to connect with audiences through premium entertainment.

 

Branding Opportunities 

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Program Promo with Sponsor Tag-On
  • TVC Floaters

On Digital

  • Social Media Postings

Distribution Platforms: Astro GO, SOOKA, TVB ANYWHERE+, Astro AOD (CH.311), TVB Jade (CH.310)
Broadcast: 9 Nov – 4 Dec 2026 (Every Monday – Friday) I 8.30pm (same time as Hong Kong)
Genre: Modern Drama I Female Rivalry I  Alliances I Power Games
Pricing Category: x13 (Astro AOD) & x8 (TVB Jade)