Formula 1 returns to Sepang on 2-4 October 2026! After 9 years absence.

Now or never, a not to be missed opportunity for brands to be in Formula 1 Sepang from one week to 3 days Live race!

How Does Formula 1 Bahrain Grand Prix Benefit Your Brand?

  • An opportunity to target much larger and digitally active millennial and Gen Z audience, allowing consumer brands to connect with them.
  • A rare partnership – where Malaysia hosts Bahrain Grand Prix, creating a global stage targeting to world wide fans.
  • Coming just before the Singapore Grand Prix, Sepang venue creates an exciting regional atmosphere for Southeast Asian motorsport followers.

Branding Opportunities:

On TV, Astro GO and sooka

  • Formula 1 Bahrain Grand Prix: In-race TVC
  • Nadi Arena & Nadi Weekend Formula 1 News Coverage Segment: Opening and Closing Credit, In-show Logo Bug, In-show Lower Third Banner and TVC
  • TVC Floaters
  • Side Banners

sooka

  • Branded Rail Sponsorship
  • Spotlight Banner
  • Branded Intro + Branded Video Thumbnails

Astro GO and VOD

  • Branded Rail Sponsorship
  • Branded Intro + Branded Video Thumbnails

DIGITAL

  • Video 360+

VIEWING PARTY

ASTRO AUDIO

  • Recorded Promo on ERA, HITZ, MIX, MY FM, RAAGA, ASTRO AUDIO NEWS
  • Saturday, 3 Oct 2026: Practice 3, Qualifying on ERA, HITZ, MIX, MY FM, RAAGA, ASTRO AUDIO NEWS
    – Intro and Outro Tag with Reports
    – Instagram, Facebook and TikTok
  • Sunday, 4 Oct 2026: Main Race on ERA, HITZ, MIX, MY FM, RAAGA, ASTRO AUDIO NEWS
    – Intro and Outro Tag with Reports
    – Instagram, Facebook and TikTok

Channel: BEIN, Astro Arena (Ch. 820 & Ch. 801), Astro GO, On-Demand and sooka
Date: 2-4 October 2026, Friday – Sunday
Pricing Category: In- Race (BEIN – special rate), x8 (Nadi Arena & Nadi Weekend F1 News Coverage)