Astro is back for the 4th consecutive season as the official broadcaster of the Malaysia League 2026-2027, delivering a closer and fresher viewing experience through Arena Bola (CH 803 & 804) and the sooka streaming platform. With 204 matches to be broadcast LIVE in high definition (HD), supporters can follow every goal, dramatic moment, and the best actions.

Over the past season Liga Malaysia season, Live viewership was strong at 8.7 million, (vs Premier League 8.5 million) (Source: Kantar Media DTAM). This further proves that the interest for local football league is thriving with 234 Mil social views and it resonates well with fans.

In this new season, Astro will be supporting grassroots development through our ‘Ini Padang Kita’ campaign, which aims to restore and reactivate community fields as hubs for nurturing talent and fostering community unity.

LIGA SUPER MALAYSIA: 21 August 2026 – 23 May 2027 (132 Live Matches)

Liga Super Malaysia is the top-tier professional football league in Malaysia for association football clubs since its establishment in 2004. MSL is contested by 12 teams that operates on a system of promotion and relegation with the Malaysia Premier League (Tier 2), with the two lowest placing.
– Total 7.5 MIL TV Live Reach​
– 16.7 MIL YouTube Views
– 113 MIL Social Views
– 3.6 MIL Unique Visitors visited Stadium Astro Website

PIALA FA MALAYSIA: 1 September 2026 – 16 January 2027 (29 Live Matches)​

Piala FA Malaysia is an annual national knock-out football tournament in Malaysia. The cup was first held in 1990. The cup is contested among the clubs from the Malaysia Super League, Malaysia Premier League, Malaysia M3 League and Malaysia M4 League. The preliminary and first rounds are played between the clubs that qualified from the M3 and M4 League. The winners advance to the second round and join the rest of the clubs.
– Total 6.1 MIL TV Live Reach
– 4.3 Mil YouTube Views​
– 30.2 Mil Social Views​
– 173K Unique Visitors visited Stadium Astro Website

PIALA MALAYSIA: 22 January – 30 May 2027 (29 Live Matches)​

Piala Malaysia is an annual football tournament in Malaysia, will kick off in January 2027. The cup was first held in 1921. Piala Malaysia will be contested by 14 clubs from Liga Super and top 2 clubs from Liga M3. The placement of clubs will be based on their Liga Super’s final performance.
– Total 5.7 Mil TV Live Reach​
– 3.3 Mil YouTube Views
– 30.5 Mil Social Views
– 470K Unique Visitors visited Stadium Astro Website

MFL CHALLENGE CUP: 10 February – 18 April 2027 (14 Matches)

A total of 8 teams competed in the knockout phase, which the eight losers of the Malaysia Cup round of 16 will participate into the tournament. The qualified teams will compete on the knockout stage to compete in a two-legged single-elimination tournament beginning with the quarterfinals followed by semi-finals and the final. Each tie is played on a home-and-away two-legged basis.
– 2.2 Mil TV Live Reach
– 39 minutes​ Average Time View
– 983K Average Monthly Live Reach

How Does Liga Malaysia Football Benefit Your Brand?

1. High Fuel Enthusiasm and Engagement from Local Grassroots Fans. The recent news, Harimau Malaya has moved up two spots in the latest FIFA world rankings, moving from 138th to 136th. The ranking update, released on 20 July 2026, reflects the team’s steady progress locally and improved performance on the international stage. Johor Darul Ta’zim FC (JDT) are ranked at the top among Southeast Asian clubs, 8th in Asia and 207th in the world based on the update from Opta Analyst. (Source: NST, 30 Aug 2025).

  • Liga Super Malaysia: Total 7.5 MIL TV Live Reach​ (viewership period 8 August 2025 – 15 May 2026)
  • Piala FA Malaysia: Total 6.1 MIL TV Live Reach (viewership period 15 August – 14 December 2025)
  • Piala Malaysia: Total 5.7 Mil TV Live Reach​ (viewership period 8 August 2025 – 23 May 2026)
  • MFL Challenge Cup: 2.2 Mil TV Live Reach (viewership period 6 February – 19 April 2026)
    Source: Kantar Media DTAM | Total Individuals 4+ Universe: 15.252 mil. Period: 8 August 2025 – 23 May 2026 (Liga Malaysia)

2. From Field to Studio: Football Legends Strengthen Malaysia League Broadcast. This new season will feature two influential individuals in local football, Nidzam Jamil and Yusri Che Lah, who are joining Astro’s pundit lineup for the first time. Their extensive experience as both players and coaches is expected to provide deeper perspectives and tactical breakdowns of match developments, thereby complementing the existing panel of experts which includes Zaquan Adha, Razman Roslan, Farizal Marlias, Nizaruddin Yusof, and Datuk Zainal Abidin Hassan.

  • Nidzam Jamil (New Pundit) – Former head coach of Selangor FC and Negeri Sembilan FC.
  • Yusri Che Lah (New Pundit) – Former head coach of Perak FC and Star City FC.

3. Supporting grassroots development through Astro x “Dari Padang Komuniti, Bermula Sebuah Impian” campaign. The commitment to nurturing and developing young football talents continues through the #IniPadangKita initiative. This year, the campaign has been expanded to selected schools, giving the younger generation the opportunity to interact with football players while igniting their passion for football. 

Branding Opportunities:

On TV, Astro GO and sooka

  • In-show Opening & Closing Credits
  • In-show TVC
  • In-show Logo Bug

Astro Audio

  • Weekly Talkshows on on ERA, SINAR, GEGAR, ZAYAN, HITZ, MIX, LITE, RAAGA on the updates/ highlights for Liga Malaysia.
  • Social Media Postings on ERA, SINAR, GEGAR, ZAYAN, HITZ, MIX, LITE, RAAGA on the updates/ highlights for Liga Malaysia.

Digital

  • Astro Arena Instagram and Facebook: “Moments” Videos + Social Wraps
  • Stadium Astro Branded Integration
  • Astro Arena and sooka YouTube: Branded Intro in Liga Malaysia Football Content, Branded Intro in on Liga Malaysia Football Shorts, Brand Takeover Channel Art, Branded Playlist, Branded Hashtags and Branded Video Thumbnails

sooka

  • Branded Rail Sponsorship
  • Spotlight Banner
  • Branded Intro + Branded Video Thumbnails On Football Highlights Videos
  • Pre-roll / Mid-roll Video Ads

VOD

  • Branded Rail Sponsorship
  • Branded Intro + Branded Video Thumbnails On Football Highlights Videos

Astro Viewing Parties

Astro Addressable Advertising

  • Multi-screen Impact – Interest: Football

Astro Addressable Commercial Establishment

  • Mamak and Food Courts (Central)