After six successful seasons, Big Stage X Rocketfuel returns with a bold new direction, premiering live on Astro Ria on 28 June 2026. This season redefines the format as a true launchpad for Malaysia’s next generation of entertainment stars, powered by a first-of-its-kind collaboration with Rocketfuel Entertainment.

The partnership introduces a fully integrated artist development ecosystem, combining performance with real industry exposure, mentorship, and commercial evaluation to identify talents with genuine market potential. Contestants are not only judged on their singing but also developed holistically into industry-ready artists with sustainable career pathways.

With Rocketfuel embedded into the show’s identity, this season marks a decisive evolution — transforming Big Stage from a talent competition into a powerful pipeline for artist development, career acceleration, and real industry breakthrough.

 

✨Meet the Next Wave of Stars

Competing for the spotlight are 10 promising acts — nine solo performers and one duo. 


Each contestant brings their own distinct identity, artistry, and appeal as they strive to capture the hearts of audiences and shine on the Big Stage.


✨A Transformational Journey Beyond the Stage

Over eight weeks, contestants will compete on one of Malaysia’s biggest entertainment platforms, chasing their dreams and proving their potential.

Top winners stand the chance to secure the Rocketfuel Artist Development Contract worth up to RM200,000.

How does Big Stage 2026 benefit your brand?

1) Access the Next Generation of Rising Stars

Brands can tap into a pipeline of emerging, industry-ready talent—building early connections that drive long-term relevance and sustained visibility beyond the show. 

2) Not Just a Show — A Live, Interactive Experience

Big Stage extends beyond TV with a powerful presence across Digital, OTT, Radio, Addressable Advertising, and on-ground touchpoints.

  • 👉NEW this season: LIVE TikTok integrations that drive real-time engagement through rehearsals, mini performances, interactive challenges, and fan reactions—turning passive viewers into active participants.
  • Further amplified by Checkout Live+, featuring seamless shoppable moments and a dedicated Gempak-powered live-selling segment—supercharging weekly engagement and elevating brand integration.

3) Renowned judges and hosts

This show will be featuring well-known celebrities from the music industry.

4) Extend Brand Presence Beyond the Main Show

Big Stage x Rocketfuel ensures continuous brand visibility through a powerful ecosystem of content touchpoints—live post-show coverage (Buzz Big Stage), behind-the-scenes and diary content, live commerce integrations (Checkout Live+), and original spin-off shows (Best 6 Finalists). Together, these drive stronger brand recall, deeper engagement, and sustained relevance throughout the season.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • TVC spots after capsule
  • Logo Loop on rotation basis at Judges’ Area
  • Product placement / integration on Judges’ table
  • Lightbox on left & right of the stage
  • Credit mention
  • Lower Third Banner
  • End Credit logo
  • Branded Promo

On Digital

1) Checkout Live+ during live main show

  • Platform: Gempak TikTok
  • Product Placement
  • Product Mention
  • Host Mention
  • Dedicated Segment
  • Lower Third (3s)
  • Logo Bug (Top Left Live+ Screen)
  • Set Branding
  • Cross feed on You Tube
  • Cross Post of Checkout Live+ across Facebook
  • Pre-Show – Teaser / Promo: Instagram Post, TikTok Post
  • Post-Show Hero Recap: Instagram Post, TikTok Post
  • Post-Show Product Highlight: Instagram Post, TikTok Post

2) Live Vertical Content

  • Get To Know Live Stream – Gempak Tik Tok
  • Diari Live Stream – Thinker Tik Tok

3) Paparazzi Mode On

  • Platform: Gempak
  • Facebook Post
  • Instagram Post
  • Instagram Story
  • TikTok Post 

4) Gempak Content Package

  • Branded article with social media postings

5) Run-Of-Network – Video 360

  • Astro Trade Desk – Malay

sooka

  • Pre/Mid-roll Ad (15s) Non-Skippable
  • Leaderboard to promote client’s campaign

Astro Addressable Advertising

Radio (ERA)

  • Recorded Promo
  • Live Liner
  • Facebook Post

PR & Marketing Exposures

Channel: Astro Ria (CH. 104) , Astro Go, VOD and sooka
* Episode 1 simulcast with Astro Prima (CH.105)
Date & Time: 28 June – 16 August 2026 | Every Sunday, 9pm
Total Episodes: 8 Episodes
Genre: Reality Singing Competition
Pricing Category: x15