Astro Vinmeen introduces Sanjigai, a brand-new magazine show that dives into the pulse of the Malaysian Indian community. Packed with real stories, vibrant culture and on-ground happenings, it’s set to capture younger, trend-conscious audiences while staying true to community roots.

Each episode packs variety across 4 dynamic segments:

  • Week-Le Peak – Trending topics that garner public interest such as success stories, sports, entertainment, theatrical releases, Kollywood updates, and more.
  • Star-Eh-Yaaru – Interviews with popular local and international celebrities.
  • Ithu Nambe Kathe – Unique stories, culture, tradition as well as the heritage of our very own Malaysia.
  • Yaathum Oore – Current happenings and events from cultural festivals to food fairs, creative workshops, dance shows, and more.

Adding a true community flavour, Malaysians are also invited to submit their own events three months in advance for a chance to be featured via Astro Ulagam website, adding authenticity and community participation.

Fronting Sanjigai are two new hosts making their television debut – Tivagaran and Shantene Subramaniam – who bring youthful energy, relatability and a fresh perspective that connects with today’s audiences.

  • Tivagaran – a dancer-turned-actor and content creator with 24.7K IG followers, recently won the Popular Entertainment Icon award at PHMM-MK Icon Awards 2025.
  • Shantene – a seasoned bilingual emcee, is celebrated for her confident Tamil and English hosting across major events. 

How does Sanjigai benefit your brand?

1. Connect with the Community:

Sanjigai showcases real stories and events from the Malaysian Indian community, offering a direct access with the local audiences.

2. Enhances Brand Visibility:

With its dynamic content and social media support, Sanjigai has strong potential for virality and cross-platform reach, boosting your brand’s visibility across TV and digital.

3. Fresh Faces with Influence:

An opportunity to collaborate with rising talents like Tivagaran and Shantene that brings new energy and influence among younger, trend-setting audiences.

Branding opportunities:

TV

Sponsorship

  •  Opening & Closing Credits
  • In-show TVC
  • Product Placement / Integration
  • Lower 3rd Banner
  • Program Promo with Sponsor Tag-On
  • End Credit Logo

TV Spot Buy Package

Digital

  • Digital extension on Astro Ulagam website and social media.

Date: on-going until 4 January 2026
Channel: Astro Vinmeen | CH. 202

Day & Time: Every Sunday, 1:30pm – 2:00pm I Repeat 9:00pm – 9:30pm
Pricing Category: 1st Run – x5 I Repeat – x8
Platform: Astro Go, On Demand and sooka