Viral Isu Panas (V.I.P) is a bold, high-energy talk show that mixes comedy, real talk, celebrity guests, and unfiltered opinions. Think Punchline meets Oprah, with a MeleTOP-style viral edge ​- now expanded into a 360° experience.

Covering topics such as:

  • Trending on Socials​
    Hot issues people are already whispering about — from TikTok trends, love dramas, to intergenerational rants. Topics from love, friendship, generational clashes, social drama to viral TikTok trends.
  • Talked About on TV​
    Each topic gets the spotlight with our celebrity guests, bold hosts, and audience reactions ​- all wrapped in one mix!
  • Deep Dive on Podcast​
    Post-show, open up the mic for extended conversations — honest, unfiltered, and personal than what made it on-air.
  • Real Engagement with Fans​
    Interactive polls, street interviews, and call-in— the audience becomes part of the story, shaping how each topic evolves.

How does Viral Isu Panas (V.I.P) benefit your brand?

1. Viral-Driven Format. Clients benefit from built-in shareability. The show taps into hot-button issues and viral trends, increasing the likelihood of organic reach and social engagement — perfect for brands wanting relevance on platforms like TikTok, Instagram and X.

2. 360° Brand Exposure. It’s more than just a talk show — it’s a multi-platform ecosystem. Clients can integrate through:
• Branded content (on-air & online)
• Product placement (on-set or host mentions)
• Sponsored or Customized segments

 

Branding Opportunities

Segment Sponsorship

  • TV
    3 Minutes Segment Sponsorship (Branding inside the One segment, One Episode)
    Host Mention
    Lower Third Banner
  • Radio
    Commerical Spots (Clients Content + Viral Isu Panas CTA)
  • Digital
    Instagram, Tik Tok and Facebook Posts

Episodic Sponsorship

  • TV
    1 Episode Sponsorship (Branding inside One Episode)
    Host Mention
    Lower Third Banner
  • 1 x Segment Sponsorship
    3 Minutes Segment Sponsorship (Branding inside the One segment, One Episode)
    Opening Credit Montage (Beginning of the Segment, with Celebrity Introduction)
    10 sec host mention
    10 sec lower third banner
  • Radio
    Commerical Spots (Clients Content + Viral Isu Panas CTA)
  • Digital
    Instagram, Tik Tok and Facebook Posts

Channel: Astro Prima | CH.105, Astro GO, VOD and sooka
Date & Time: On-Going until 4 March 2026 | Every Friday, 9pm – 10pm
Genre: Talk show
Category Pricing: X8