Masterchef Australia Season 17 returns with a twist that audiences love – Back to Win. This time, 24 familiar faces are stepping back into the kitchen for another shot at the title and a AUD$250,000 prize.

It’s a high-stakes culinary showdown that reunites audiences with fan favourites such as Callum Hann (Season 2 & Season 12), Laura Sharrad (Season 6 & Season 12), Sarah Todd (Season 6 & Season 14) and Depinder Chhibber (Season 13).

Armed with refined skills, deeper experience and a hunger to win, this stellar lineup of cooks from Season 1 through to Season 16 are ready to show how far they’ve come.

The judging panel remains strong with Andy Allen (Season 4 winner), Sofia Levin (renowned food writer), Poh Ling Yeow (Season 1 runner-up) and Jean-Christophe Novelli (acclaimed French chef). And to raise the stakes from the beginning, the legendary Gordon Ramsay kicks off the season, setting the tone for a thrilling lineup of guest judges and culinary brilliance.

How does Masterchef Australia S17 benefit your brand?

1. Trusted format with strong following

MasterChef Australia continues to dominate as the #1 English-language reality cooking show in Malaysia, consistently drawing in over a million viewers.

2. A celebration of diversity that resonates

Featuring a diverse cast, including contestants of Asian heritage alongside Australian favourites, this season brings a vibrant blend of cultures and cuisines to the screen – creating an inclusive and highly relatable experience for local audience.

3. Educational and Inspirational Value

Beyond entertainment, each episode of MasterChef Australia weaves in masterclasses taught by judges and guest chefs – driving deep engagement and inspiring viewers to explore their own culinary creativity.

Branding Opportunities

On TV

  • Feature Sponsorship
    o Opening & Closing Credits
    o In-show TVC
    o Feature promo tag-on
  • TV Spot Buy Package

Digital

  • Digital extension on Lite social media posting.

Channel: Lifetime | CH.703 and Astro GO
Date & Time: 7 July 2025 – 26 September 2025 | Every Monday – Friday | 8:30pm
Genre: Reality Cooking Show
Total Episodes: 60 episodes
Pricing Category: x5