A dedicated talk show for couch potatoes! The show will invite a pair of revolving casts, celebrities couples, friends or families to comment and react to the TV shows and films that are on-air as well as the ones that will be aired soon. From their own couches!
Each episode features three pairs of guests, tasked with reviewing movies or TV series. Their views will be unscripted, offering spontaneous and authentic reactions.
The guest members will rotate on each episode, with providing reviews for various movies and TV series where each episode covers a maximum of six different content.
Sofa Kentang aims to create a cozy “lepak” atmosphere with a homie vibe.
How does Sofa Kentang benefit your brand?
1) Authentic & Spontaneity reaction: Unscripted moments, capturing authentic and candid reaction or review from the guests. This piques the audience’s curiosity about the movies or TV series being reviewed.
2) Boost and Promote Movie & TV Series: The curiosity provoked by the talent reviews in Sofa Kentang will drive viewers to watch both the film and television series.
Branding Opportunities
On TV
- 3 Minutes Segment Sponsorship (Branding inside the One segment, One Episode)
- Host Mention
- Lower Third Banner
Radio
- Commerical Spots (Clients Content + Sofa Kentang CTA)
Digital
- Instagram and YouTube Video Posts
Channel: Astro Ria | CH.104, Astro Go, VOD and sooka
Date & Time: On-going | Every Monday, 11pm
Genre: Talk show (Live)
Pricing Category: x13
