The Most Iconic Singing Competition – Astro Star Quest (ASQ) is no stranger to creating stars like Nicholas Teo (张栋梁), Uriah (徐凱), Nicole Lai (赖淞凤), Geraldine Gan (颜慧萍), Jie Ying (赵洁莹), Apple Kho (邱诗凌). But this year, the legendary singing competition is levelling up with a full-scale rebrand, next-level strategy and a host lineup built to light up every screen.

What’s Driving the Hype?

Hosts with Built-In Fandoms

Big-Name Power Judge

  • Nicholas Teo (張棟樑) – From winning Astro Star Quest in 2002 to stealing hearts on screen and stage, Nicholas Teo has become a household name in Malaysia’s entertainment scene. He will be returning to nurture Malaysia’s next superstar.
  • Mani Fok (霍汶希) – music industry powerhouse and CEO of Emperor Entertainment (英皇集团). Each episode, she’ll handpick a rising star, leading up to her key role in the grand finale, raising the bar and the buzz.

Viral Age, Born for the FYP

  • Next-Gen Stars – Fresh talents from across Malaysia, aged 16 – 26, They sing, they post, they trend. Every performance is engineered to become a shareable moment.

How does ‘ASQ 2025‘ benefit your brand? 

1. Prime-Time TV Dominance

  • Capture up to potential 1.3 mil Chinese viewers in the high-impact 8.30pm slot.
  • Boost visibility with XUAN Curry Fish Ball, a trending infotainment show with strong Gen Z appeal.

2. Radio Amplification

  • Extend your reach on MY FM, Malaysia’s No. 1 Chinese radio station, keeping your brand top-of-mind all day.

3. Digital Engagement that Converts

  • Drive audience interaction with a branded voting page and contest, turn passive viewers into active participants.
  • Deepen connection with a curated playlist on XUAN YouTube, engaging the always-on Gen Z audience.

4. 360° Reach & Resonance

  • One integrated platform across TV, Radio and Digital, ensuring your brand message is seen, heard, and shared.

 

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Slide Breaker In & Out
  • Placement / Incidental Shots
  • Host Mention
  • Lower Third Banner / Side Banner
  • End Roller Credit
  • Program Promo with Sponsor Tag-On
  • Branded Promos
  • TVC Floaters

On Radio

  • Recorded Promo

On Digital

  • Video360
  • Branded Playlist
  • Branded Hero Banner
  • Leaderboard
  • Interstitial​
  • Header Logo
  • Medium Rectangle
  • Social Media Postings
  • Article Write Up
  • Social Media Postings
  • Pre-roll Ad

On-Ground

  • Press Conference
  • Bunting Placement
  • Lightbox with Sponsor’s Logo on Judge Table
  • Pillar Wrap with Sponsor’s Logo
  • Sponsor’s Logo LED Panel at Audience Railing
  • Sponsor’s Logo on stage LED screen
  • Stage LED Screen with Sponsors’ TVC Looping

Addressable Advertising

Weekly Show (Pre-recorded)
Channel: Astro AEC | CH. 306, Astro Go, VOD, sooka, MY, GOXUAN, XUAN, Astro BDQ
Date & Time: 11 October – 6 December 2025 (Every Saturdays) I 8.30pm
Genre: Reality Singing Competition
Pricing Category: x10 (Weekly Show) 

Grand Finale (Live)
Date: 13 December 2025 (Saturday) I 8.30pm
Venue: TBC
Pricing Category: x13 (Finale)