TVB’s D.I.D. 12 刑侦12 is what happens when you hand two top-tier actors a script that’s more brain-bending than binge-worthy.

Bowie Lam 林保怡 returns after 13 years, not with fanfare, but with a role crafted for him like a well-cut suit. Quiet. Dangerous. Full of secrets.

Then there’s Owen Cheung 張振朗, pulling off a triple performance as one man with three identities. It’s not just “good vs evil”, it’s a psychological turf war happening inside one very confused and very compelling character.

There’s style. There’s suspense. There’s enough weirdness to keep your theories running wild. And the best part? It’s shot like a film, not your standard soap.

Synopsis: 

Meet Ken Hing (Owen Cheung), a brilliant but unpredictable detective with Dissociative Identity Disorder, his fractured psyche split into three distinct personas, each with their own desires, skills and secrets. When Ken and his cunning alter ego “Ah Hin” join forces to track a chilling series of ritualistic murders, they are drawn into the orbit of chief inspector Ding Lok-Fung (Bowie Lam) and Ken’s estranged rival, criminal psychologist Dr. Zoey Yeung (Kelly Fu). As bodies pile up, the trio uncovers a shocking truth: the killer is not one person, but an organized cult of executioners following a dark manifesto from a mysterious website promoting the “New Seven Deadly Sins” – bullying, drug trafficking, animal cruelty, corporate monopoly, environmental destruction, child abuse and injustice. Each victim is brutally punished for their sins and no one in society is safe. But justice has a price. Ken is haunted by a traumatic past threatening to shatter his fragile balance. Zoey’s investigation pulls her into a personal nightmare when her beloved mentor (Raymond Cho) is implicated. And Ding discovers that his sister (Monica Chan), freshly returned from abroad, harbors a devastating secret that could tear his world apart.

Can Ken face both the killers in the streets and the demons in his own mind, before it’s too late?

 

How does ‘D.I.D. 12 刑侦12‘ benefit your brand? 

1. Star Power That Commands Attention

Leverage the influence of an all-star cast led by iconic actor Bowie Lam 林保怡 in his long-awaited return after 13 years. Joined by household names like Owen Cheung 張振朗, Monica Chan 陳法蓉, Kelly Fu 傅嘉莉, Raymond Cho 曹永廉 and Yoyo Chen 陳自瑤, this lineup guarantees built-in viewer trust and loyalty, translating into higher ad recall and brand association.

2. Genre That Delivers Results

Police suspense dramas consistently dominate ratings not just on TVB but across global streaming platforms. Associating with this genre means aligning your brand with high engagement and cross-generational appeal.

3. Retention-Driven Storytelling

With unpredictable plots and relentless tension, viewers stay hooked episode after episode. That means your ads are placed in high-retention, emotionally charged moments — maximizing exposure, memorability, and message impact.

4. Buzz-Worthy Momentum

Built-in social talkability from cliffhangers and plot twists fuels organic discussion online and offline. Your brand rides the wave of this hype, increasing visibility through word-of-mouth and social shares.

Branding Opportunities 

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Program Promo with Sponsor Tag-On
  • TVC Floaters

On Digital

  • Social Media Postings

Channel: Astro AOD (CH.311) & TVB Jade (CH.310) 
Date & Time: 19 May – 20 Jun 2025 I 8.30pm
Genre: Modern Drama I Police I Action I Suspense​
Category Pricing: x13 (Astro AOD) & x8 (TVB Jade)