Kilauan Emas 2025 is set to make an even greater impact this year—raising the bar for musical excellence and heartfelt storytelling. With audition sessions drawing overwhelming participation, this celebrated platform continues to prove that dreams come with no age limits. From heartfelt performances to powerful stage presence, Kilauan Emas bridges generations, captivating audiences from ages 10 to 60 and beyond. Its undeniable appeal, proven last season, brings Gen X and families together in a shared celebration of unforgettable entertainment.
A Legacy of Inspiration
This season builds upon the remarkable success of Kilauan Emas 2024, a historic return after a seven-year hiatus. The competition reached an emotional high with the victory of its champion—a cancer survivor who overcame personal adversity to achieve the lifelong dream. The story of resilience and unbreakable spirit touched millions, turning the triumph into a national symbol of hope. Kilauan Emas is a vibrant, multiracial platform where talents from all backgrounds can shine, share their stories, and showcase their unique abilities with pride.
How will ‘Kilauan Emas 2025’ benefit your brand?
A Stage for Resilience and Passion, Uniting Generations: More than a talent search, Kilauan Emas 2025 showcases emotional performances and inspiring stories of perseverance, bringing Gen X and families in a celebration of unforgettable entertainment.
- Leveraging on Influential Power of well-known host and celebrities : Featuring a new line-up of iconic hosts and judges to bring fresh energy and excitement.
Injecting your brand on Astro’s 360° Ecosystem : Maximize brand visibility across TV, Radio, Digital, OTT, and on-ground platforms.
Highly Anticipated Fan-Vote Interaction & Engagement : Captivating audiences with rich storytelling, live moments, and empowering fan-driven voting experiences.
Branding Opportunities
On TV
- Opening & Closing Credits
- Breaker In Out
- TVC spots inside programme
- TVC spots after capsule
- Logo loop on rotation basis at Judges’ area
- Product placement / integration on Judges’ table
- Credit Mention
- Lower Third Banner
- End Credit Logo
- Branded Promo
On Digital
GEMPAK LIVE+ (To Push Main Show)
- Product Placement
- Host Mention
- Dedicated Segment
- Lower Third (3s)
- Logo Bug (Top Left Live + Screen)
- Set Branding
- Main Page Branding Logo
- YouTube Live
PRE-SHOW
- Facebook Posting
- Instagram Post
- Instagram Story
- TikTok Post
DURING
- Facebook Posting
- Instagram Post
- Instagram Story
- TIkTok Post
EXTENSION
- Branded Article
- Facebook Post
- Facebook Story
- Instagram Post
- Instagram Story
sooka
- Pre/Mid-roll Ad (15s) Non-Skippable
Astro Addressable Advertising
Radio (SINAR)
- Recorded Promo
- Live Liner
- Facebook Post
PR & Marketing Exposures
Channel: Astro Prima (CH. 105)* Episode 1 simulcast with Astro Ria (CH.104)
Date & Time: 16 August 2025 – 4 October 2025 | Every Saturday, 9pm
Total Episodes: 8 Episodes
Genre: Reality Singing Competition
Pricing Category: x10 (Astro Prima), x13 (Astro Ria)
