Astro AEC: Astro Classic Golden Melody Singing Competition 2025

25 Years Strong, A Legacy That Sells!

Astro Classic Golden Melody (CGM) 2025, Malaysia’s No.1 Chinese variety show, is back with a bang for its 25th anniversary! With its star-studded performances and dedicated fanbase, this milestone edition offers brands the perfect platform to tap into a passionate audience that lives for music. Seize the opportunity to showcase your brand in a way that resonates with millions!

Go Beyond Sponsorship – Become Part of the Experience

Auditions Go Nationwide and Live! From Johor to Penang to KL, experience the excitement with live auditions, behind-the-scenes streaming and epic on-the-ground activations. Your brand will be in the thick of the action as talents compete for the coveted Best Vocal Award! Don’t just watch, be part of the buzz!

Concert Vibes at Every Audition! Past CGM stars turn every audition venue into a mini live concert, bringing crowds, engagement and unmissable branding moments.

Next-Level Competition, Next-Level Exposure! From exclusive bootcamp training to world-class judges and CGM champions mentoring fresh talent, the show offers unique sponsorship placements, brand storytelling and high-impact integrations.

How does ‘Astro CGM 2025‘ benefit your brand? 

1. Primetime TV Dominance

• No.1 Chinese variety show, premium exposure guaranteed.
• 1.3 mil Chinese viewers tuned in for CGM 2024.
• Finale ratings soared 39% YoY, hitting 268K!

2. Digital & Social Media Virality

• 547K unique users reached, a 493% digital explosion.
• 641K comments on the finale, fans couldn’t stop talking.
• Engagement up 218%, brands that partnered won big.

3. Radio + Listener Interaction = Massive Impact

• 5 mil+ votes cast via MELODY, listeners deeply engaged and ready to act.

4. An Epic Finale That You Can Own

•  More than 3K+ fans packed the Star of Arena in Genting, an immersive, high-energy branding spectacle.