⚽ Football Fandom in Malaysia

In Malaysia, football isn’t just a sport — it’s a passion that brings people together, creating a vibrant and dedicated fanbase. According to a survey conducted in Malaysia, approximately 31.7% of respondents watched sporting events several times a week. While this statistic encompasses all sports, football stands out as the most popular, drawing significant viewership and fan engagement.

The football market within the sport industry is experiencing a rise in popularity and revenue, driven by the increasing accessibility of live streaming. This trend is expected to continue, with digital platforms becoming the primary medium for fans to engage in sport.

 

⚽ What is the Spotlight of EPL?

The English Premier League (EPL) is the pinnacle of football, renowned as the most-watched competition globally. Featuring players from over 60 different countries, the EPL is a melting pot of footballing talent and cultures.

This diversity attracts a global fanbase, with matches broadcasted in 212 territories to 643 million homes, reaching a potential TV audience of 4.7 billion people. The star-studded teams and iconic players continue to dazzle with their skill and charisma, further elevating the league’s prestige.

 

⚽ Why Sponsor EPL on sooka?

In conjunction with the football fandom, now is the perfect time to boost your brand’s exposure with sooka. Leveraging the EPL’s impressive footprint, sooka has an impressive audience base of ≥600,000 viewers per month with an average viewing duration of over 60 minutes.

By sponsoring EPL on sooka, brands are set to gain an additional 10-30% new eyeballs.

 

⚽ Branding Opportunities on sooka

Video Ad

  • Pre/Mid-roll ad 15s (clickable, non-skippable)

Display

  • Leaderboard
  • Pop Up Banner
  • Sponsorship Rail
  • Carousel Banner
  • Spotlight Banner

Social

  • Instagram Static Post
  • Instagram Story (24 hours)
  • Facebook Static Post
  • Facebook Story (24 hours)

As football continues to win the hearts of Malaysians, the English Premier League stands out as the ultimate spectacle, drawing fans from all corners of the globe. With sooka’s exclusive EPL sponsorship package, your brand can tap into this passionate football fandom, reaching a highly engaged audience and maximizing your visibility.

Don’t miss this golden opportunity to elevate your brand and connect with millions of football enthusiasts! 

Data Source:
sooka: Google Analytics February 2025.
Website: Wikipedia (Premier League).
Website: Statista Published by Amanda Siddharta on 23 September 2024.