Why Embrace the Full Spectrum of Sports Emotions?
Sports is the greatest vehicle for emotions. For brands, it’s time to celebrate all emotions, not just success. Moving beyond the narrow view of winning, Stadium Astro and Makan Bola offers a powerful creative platform to build stronger relationships with today’s sports audiences as they are drawn to content that reflects the diversity of personalities, motivations, and ambitions of athletes. Sports fans are increasingly interested in the person behind the athlete – their struggles, hobbies, highs, and lows. This shift presents a unique opportunity for brands to connect on a deeper level.
The Power of Social Media in Sports Fandom
Whether it’s following the lives and progress of their favorite athletes and teams, keeping up with competition results, or connecting with fellow supporters, sports fans love social media. Stadium Astro, with its impressive social media presence – boasting 2,429,954 combined followers and a Facebook reach of 41,286,964 – is the go-to digital platform for brands looking to maximize their social media game and reap the rewards.
A Winning Partnership: Stadium Astro and Makan Bola
While live sport continues to deliver large-scale TV viewership, the sports media landscape is shifting towards content consumption on mobile. Fans also want more conversation and engagement during and outside the live event through additional video and other content such as social media, video games and etc.
The partnership between Stadium Astro and Makan Bola aims to elevate sports marketing to new heights. Makan Bola’s strong traction of 7,489,518 monthly page views, ensures that brand stories are seen alongside athletes’ and games’ stories by a wider audience. This collaboration offers brands a real opportunity to broaden and explore what is aspirational in sports, beyond the TV-worthy moments.
Branding Opportunities:
Branded Article Package
- Branded Article
- Facebook Post
- Instagram Post
- Tik Tok Post
- Branded Live Score
- Combined Guaranteed Reads: 10,000
Branded Video Package
- Facebook Video Post
- Instagram Video Post
- Combined Guaranteed Views: 100,000
Page Domination Package
- MREC
- Leaderboard
- Masthead
- Catfish
- Branded Live Score Display
- Branded News Title
- Branded Fixtures & Results Title
- Branded Standings Title
- Branded Widgets
- Branded Section
- Bottom Underlay
- Branded Logo Placement (Article Image, Facebook Image, Instagram Image, Tik Tok Post, Non-news Article Title)
- Branded Article
- Facebook Post
- Tik Tok Post
Now is the time for brands to seize this opportunity and connect with sports fans on a deeper, more emotional level. With Stadium Astro and Makan Bola, your brand can be part of the stories that inspire, motivate, and resonate with today’s diverse sports audiences.
Join us and take your sports marketing game to the next level. The game is wide open for all.
Data Source:
Stadium Astro: FACEBOOK Insights July 2024
Makan Bola: Google Analytics, July 2024
