#CNY Top Pick 2025: Cooking Show / Food Program
This Chinese New Year, it’s all about food! Our in-house cooking shows are packed with festive flavors, creative recipes, and irresistible dishes that every home chef will want to try. With food being the heart of CNY celebrations, this is the perfect chance for advertisers to be part of the action. Capture the attention of hungry viewers who love exploring new tastes and cooking techniques and make your brand a key ingredient in their CNY celebrations! Don’t miss out, your audience is ready to feast!
TV
Maria’s Auspicious Menu 8 肥妈新年新煮意
Spice up your Chinese New Year with celebrity chef Maria Cordero’s winning flavors!
Watch as she serves up a mouthwatering fusion of traditional and modern dishes, each crafted to bring luck, prosperity, and unforgettable taste to your festive table. With her unique twist on family recipes, Maria blends the best of both worlds, creating meals that are rich in heritage yet fresh and exciting for families young and old. Don’t miss this delicious journey that promises to make your CNY celebrations truly extraordinary!
Target Audience
- Families preparing for CNY celebrations who seek inspiration for festive meals.
- Home cooks aged 25-55 who value tradition but love adding a modern twist to their cooking.
How does this benefit your brand?
- Food & Ingredient Sponsorships: Get your brand into homes with Maria’s CNY recipes, turning your products into must-haves for reunion dinner.
- Kitchen Essentials & Cookware: Showcase your products in Maria’s kitchen, making your brand the go-to for CNY cooking essentials.
Channel: TVB Jade | CH. 310
Date: January – February 2025
Pricing Category: x6
TV
Best of Times 花样二三事
Indulge in the perfect blend of tradition and creativity with Best of Times! Join top pastry chefs and contestants from The Kuih Master 民星糕手 as they reinvent beloved CNY treats to bold, contemporary desserts. But it’s not just about the sweets, each episode serves up meaningful heart to heart conversations with star guests like Jiang Han, Hui Mei, Fish Liew, Dr. Wincci Soo, and many more, sharing stories that touch the heart. With every bite and every chat, Best of Times celebrates the richness of CNY culture, making it a must-watch for families who value heritage with a modern twist!
Target Audience
- Families and dessert lovers looking to add something special to their CNY festivities.
- Millennials and Gen Z (aged 18-35) who enjoy creative, visually appealing food content.
How does this benefit your brand?
- Product Integration: Feature baking products, dessert ingredients, and kitchen gadgets that can inspire audiences to create festive sweets at home, providing direct engagement with CNY celebrations.
Channel: Astro AEC | CH. 306
Date: January – February 2025
Pricing Category: x9
TV
Taste of Home 回家好食光
Revitalize Your New Year with “Taste of Home”! 
Watch as your favorite celebrities return to their hometown, diving into old pantries and rediscovering forgotten ingredients to create sustainable meals bursting with flavor! This heartwarming series fuses nostalgia with eco-friendly cooking, serving up laughter, tears, and delicious surprises. Join the culinary adventure where tradition meets sustainability, and witness the magic of family ties and environmental care come alive in the kitchen. Don’t miss out on this tasty journey, tune in and transform your cooking game while honoring our planet!
Target Audience
- Eco-conscious families and millennials (aged 25-45) who value sustainability.
- Audiences who enjoy celebrity-driven content and relatable stories centered around home, family, and food.
How does this benefit your brand?
- Sustainable Branding Opportunities: Showcase eco-friendly products, storage solutions, and kitchen essentials that align with the show’s message of reducing waste and sustainable cooking practices.
- Brand Alignment with ESG Values: Position your brand as part of the sustainable and eco-friendly movement, appealing to audiences who care about environmental and social responsibility, especially during the holidays.
Channel: Astro AEC I CH.306
Date: January – February 2025
Category: x9
Make your brand a part of the Chinese New Year celebration. Explore our advertising opportunities here.
