#CNY Top Pick 2025: Feng Shui Series / Mythology
Chinese New Year marks not just the beginning of a new year, but also a time for renewal and reflection. With core themes centered around prosperity, health and harmony, this festive season offers families and individuals a chance to reset and realign, ensuring that they welcome the incoming year with positivity and balance.
During this period, Feng Shui content and programme become crowd pullers for Chinese audiences tuning in for insights to attract good fortune and avoid misfortune. For advertisers, this represents an unparalleled opportunity to position their brand alongside content that embodies hope, renewal, and success, key themes that resonate deeply during this festive season.
TV
Sifu, May I Ask 请问师傅 2025?
This metaphysics-themed informational program hosted by MY’s radio announcer Yoon 吳家家 and Hong Kong’s famous Feng Shui master Mak Ling Ling 麥玲玲.
Each episode will feature Malaysian celebrities or influencers from different zodiac signs, joining an experienced metaphysics master to delve into and learn about the metaphysical insights for the upcoming year.
The Wood Snake year represents growth, vitality, and creativity. Through fun and engaging interactions, the show will guide the audience in exploring how these elements can influence and enhance their lives, love, career, and prosperity. Perfect for advertisers looking to connect with culturally rooted, fortune-conscious audiences, offering sponsorship opportunities during live Q&As, personalized product placements or exclusive giveaways that bring luck to the forefront.
Target Audience
- Culturally-conscious families & individuals
- Astrology enthusiasts
- Wealth and wellness seekers
How does this benefit your brand?
- Align your brand with the theme of prosperity by offering solutions that promise a great start to the year, from home essentials to lifestyle goods.
- Get featured in live Q&A sessions, product mentions and CNY-exclusive giveaways that drive brand association with good fortune!
Channel: Astro AEC | CH. 306
Date: January – February 2025
Pricing Category: x9
TV
Feng Shui Voyage 玄来过新年 2025
Since 2010, Dato’ Joey Yap, the world-renowned metaphysician and TV icon Chui Ling 王翠玲 have been guiding audiences through the transformative powers of Chinese Metaphysics.
Each episode features three segments: A.I. Physiognomy street battle, the effects of feng shui and New Year’s fortune strategy, covering themes of career, romance, health, and wealth.
With Dato’ Joey Yap & team’s advice and real-life applications, brands can offer meaningful associations through co-branded content, showcasing products or services that promote balance, harmony, and wellness.
Target Audience
- Homeowners & business owners
- Feng Shui-conscious & savvy audience
- Affluent & wellness-focused audiences
How does this benefit your brand?
- Position your brand as the key to a harmonious lifestyle this new year! Sponsor a unique segment comparing A.I. apps with expert physiognomy, showing the depth of specialist insights. Plus, engage the audience with DIY facial reading tips and how your beauty and health products can enhance their fortune and well-being.
- Whether you are looking for high-end solutions or affordable upgrades for your indoor and outdoor spaces, our tips will assist you in aligning your environment this year for prosperity and harmony. Perfect for advertisers looking to connect with a savvy, feng shui-conscious audience!
- Tap into New Year’s Fortune Strategy Suggestion and plans from Dato’ Joey Yap, giving your brand a trusted endorsement with audiences looking to start the year on a positive note.
Channel: TVB Jade | CH. 310
Date: January – February 2025
Pricing Category: x6
Radio & Digital
12 Chinese Zodiac Capsules
For the fast-paced, mobile generation, this bite-sized zodiac forecast series offers quick insights for each of the 12 zodiac signs.
MY and MELODY radio announcers engage listeners on-air with daily horoscopes, while GOXUAN’s vibrant crew creates youth-friendly, shareable content that captures the attention of the younger, digital-savvy crowd.
These quick-fire segments offer a fun and engaging way for brands to reach an audience on the go, with high-impact placements that resonate during brief but memorable interactions.
Target Audience
- On-the-go professionals
- Youthful, digital-savvy audiences
- Quick content consumers
How does this benefit your brand?
- Position your brand as a relatable part of listeners’ everyday lives through astrology, a topic that inspires curiosity and engagement.
- Tap into a growing demographic of mobile users seeking quick, engaging content. Create lasting impressions with memorable and shareable content that aligns with daily routines.
Station: MY, MELODY, GOXUAN
Date: January – February 2025 (3 weeks)
Genre: Feng Shui Series / Mythology
