Malaysia’s Prime Ramadan & Raya Showcase🌙
Astro is offering curated lineup about bringing families closer, inspiring communities, and sparking meaningful conversations with the Malay community during the upcoming Ramadan and Raya.
With award-winning content creators, trending dramas, blockbuster movies and daily cultural moments, we’re not just providing entertainment –we’re creating conversations that engage the nation and drive talkability. Position your brand with high quality entertainment and community impact across Astro’s top trending content genres.
🔝 Winning with Astro as We Dominated Ramadan and Raya Festivities Across Screens and Conversations
- Dramas: 620M+ TikTok views on top trending Ramadan & Raya dramas across screens
- Movies: 1.5B+ minutes viewed on-demand during Ramadan & Raya
- Culture: 30M TikTok views & 100+ daily mentions on 2024 Astro Ramadan & Raya Campaign
- Entertainment: 920M+ TikTok views on diverse Ramadan & Raya content
Source: DTAM Kantar; Tableau (Astro’s connected boxes and AG platform; Digital – BrandWatch & SproutSocial (based on Astro’s social media sites)
👉 Download the 2025 Astro RARA Content Offerings here.
Drama
Dia Imamku
Cempaka Humairah, an arrogant and unpleasant girl, hides a deep-seated insecurity and a desperate need for attention. Neglected by her parents, Dato’ Malik and Datin Orkid, who favor her older sister Lily Hamra, Humairah grows to despise anyone who diverts her family’s attention away from her. Her disdain extends to Amir, a seemingly insignificant village boy she meets at Nek Bunga’s house. To Humairah, Amir is nothing more than a dimwit, irrelevant to her life.​ However, an unexpected incident forces Humairah to confront the sincerity and depth of Amir’s feelings. Just as she begins to realize the truth and seeks forgiveness, Amir’s heart turns cold. Will Humairah find a way to mend the rift, or has she lost Amir forever? The answer lies in the unfolding drama of “DIA IMAMKU.”​
Casts: Siti Saleha (2.0 Mil followers), Kamal Adli (2.1 Mil IG followers)
How does this benefit your brand?
- Fresh, Local Content: New exciting weekly episodes from Monday to Thursday, 10PM on Astro Ria channel (CH. 104). Strengthen your brand presence with our wholesome drama content that appeals to Malay families.
- Depict the reality of insecurity caused by abandonment: A brand-new series based in a situation where love is overshadowed by neglect, about Cempaka Humairah’s journey from arrogance to regret reveals the true cost of a hardened heart.
- From Hitmaker novelist to award winning casts: Siti Rosmizah, a best-selling novelist and hitmaker renowned for her gripping dramas, comes this poignant tale. Siti Rosmizah has previously delivered top-rated dramas such as “Takdir Itu Milik Aku,” which achieved peak ratings of 1.3 million, and “Dedaun di Angin Lalu.” Starring Siti Saleha who recently won the Outstanding Asian Star award at the 2024 Seoul International Drama Awards and Kamal Adli who has received numerous accolades, including the Best Actor award at the 2019 Anugerah Skrin for his role in Black and the Most Popular Male TV Actor at the 2020 Anugerah Bintang Popular Berita Harian​.
- Various Branding Packages: Tailored for different campaign needs and budget, we offer a multitude of options for brands to leverage on the impact of our dramas, whether it’s Full Drama Sponsorship or Vertical Drama Extension!
Channel:Â Astro Ria | CH. 104 *Slot Megadrama
Date: 17 February – 15 May 2025 | Every Monday – Thursday
Time: 10pm – 11pmÂ
Total Episodes:Â 52
Category Pricing:Â x16 (RARA pricing)Â
Drama
Seribu Tahun
Puteri Imaan Suhana (Emma Maembong), after a tumultuous relationship with Azrul, fled to a village and married Shukri. Years later, Imaan abandoned their child, leaving Shukri to raise them. As Shukri developed early-onset Alzheimer’s, Imaan returned, seeking custody of her child. This sparked a fierce custody battle, with Imaan fighting to regain her child’s trust and Shukri struggling to protect the bond he had built.
This drama will have a digital extension : A dynamic podcast-style talk show covering the many social issues the drama uncovers : SERIBU TAHUN DALAM 10 MINIT
Casts:  Emma Maembong (5.2M followers), Azhan Rani (645K followers), Noorkhiriah (1.1M followers)
How does this benefit your brand?
- Fresh, Local Content: New exciting weekly episodes from Wednesday to Thursday, 9PM on Astro Ria channel (CH. 104). Strengthen your brand presence with our wholesome drama content that appeals to Malay families.
- Award winning director and casts: Shahrulezad Mohameddin, co-founder of Radius One Sdn Bhd, award-winning Malaysian scriptwriter and director. Shahrul won the Best Direction (Fiction) at the Asian Academy Creative Awards 2024 for Khunsa. Starring Emma Maembong who won the Best Actress award at the Anugerah Bintang Popular Berita Harian 2018.
- Various Branding Packages: Tailored for different campaign needs and budget, we offer a multitude of options for brands to leverage on the impact of our dramas, whether it’s Full Drama Sponsorship or Vertical Drama Extension!
Channel: Astro Ria | CH. 104 *Slot Dramavaganza
Date:Â 15 March – 22 May 2025 | Every Wednesday & Thursday
Time: 9pm – 10pm
Total Episodes: 24
Category Pricing: x14 (RARA pricing)Â
Sitcom
Pasar Raya Sitcom
Pasar Raya is a lighthearted workplace sitcom set in a bustling neighborhood supermarket, where the daily grind is anything but ordinary. The story revolves around a quirky team of employees, each with their unique quirks, who work together (and sometimes against each other) to keep the store running smoothly.
From managing demanding customers to tackling unexpected challenges, the team navigates the hilarity of everyday life while building friendships, handling conflicts, and occasionally stumbling into chaos.
Sherry, the daughter of a popular supermarket owner in Kuala Lumpur with a passion for engines and motorsports, is forced to step into the role of manager when her father relocates to Johor Bahru to oversee a new branch. Reluctantly taking on the responsibility, Sherry must navigate the chaos of managing quirky employees and demanding customers. However, her life takes a dramatic turn when her dreams and love are shattered by a deceitful partner, leading her on a journey to discover the true meaning of friendship, genuine love, and real responsibility.
Casts: Sherry Al Hadad (1.3M followers), Zul Ariffin (2.7M followers), Bell NgasriÂ
How does this benefit your brand?
- Delightful and Emotional Engaging Storyline: A lighthearted sitcom to engage viewers emotionally and bring joy. The daily grind in a supermarket can lead to hilarious situations that many people can relate to, making the humor both accessible and enjoyable.
- Leveraging on Influential Power of well-known casts: Sherry won the Best Comedy Artists and Best Host at the Anugerah Bintang Popular Berita Harian 2019 and Zul Ariffin won the Best Actor at the Anugerah Drama Sangat 2021.
- Authentic Engagement: Blend your brand into the show naturally via product integration to create authentic storytelling and resonance with the audience, thereby leading to conversions and sales.
Channel: Astro Prima | CH. 105
Date: 31 March – 2 April 2025 | Every Monday – Friday
Time: 2pm – 3pm
Total Episodes: 5
Category Pricing: x7 (RARA pricing)Â
Movies
Andai Tiada Dia Raya
A Special Raya Spinoff of hit drama Andai Tiada Dia, successfully explored the raw emotions and tangled realities of marriage and infidelity, tugging at the heartstrings of audiences. As the No.1 Malaysian TV drama of 2024, with 6.7M TV Reach, featuring Ummi Nazeera (1.7M followers), Hisham Hamid (1.3M followers), Zahiril Adzim, proving their consistent appeal and impact.
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How does this benefit your brand?
- Popular IP with strong audience base: Astro’s NEW Raya spinoff of hit drama, ‘Andai Tiada Dia’ with over 1 billion digital views and a strong reach of 71Mil across social platforms, became the No.1 TV Drama in 2024, attracting a strong fanbase for brands to tap on to boost reach and visibility.
- Award-winning casts: UmmiNazeera(1.7M followers), Hisham Hamid (1.3M followers)
- Authentic Engagement: Leveraging on the movie scenes and fresh shots naturally via product integration to create authentic storytelling and resonance with the audiences.
Channel: Astro Ria | CH. 104
Date: 4 April 2025 | Friday
Time: 10am-12pm
Total Episodes: 1
Category Pricing: x7 (RARA pricing)Â
Movies
Ayah Jangan Menangis
When an unfaithful husband contracted Alzheimer, his wife decides to take care of him, however things takes a turn when a lady appears to claim to be the 2nd wife and demands to take care of him. Acquiesce, she allows the 2nd wife to care for the husband only to discover him being thrown to the streets a few months later. ​
How does this benefit your brand?
- Heartfelt and Love Storyline: Astro’s NEW Raya telemovie that create emotional experience and drive meaningful engagement for the Malay audiences.
- Leveraging on Influential Power of well-known casts: Ogy Ahmad Daud (570K followers), Shahronizam, Nad Zainal​
- Authentic Engagement: Leveraging on the movie scenes and fresh shots naturally via product integration to create authentic storytelling and resonance with the audiences.
Channel: Astro Prima | CH. 105
Date: 3 April 2025 | Thursday
Time: 3pm-5pm
Total Episodes: 1
Category Pricing: x7 (RARA pricing)Â
Movies
Setia Di Hujung Ingatan
When an unfaithful husband contracted Alzheimer, his wife decides to take care of him, however things takes a turn when a lady appears to claim to be the 2nd wife and demands to take care of him. Acquiesce, she allows the 2nd wife to care for the husband only to discover him being thrown to the streets a few months later. ​
How does this benefit your brand?
- Heartfelt and Love Storyline: Astro’s NEW Raya telemovie that create emotional experience and drive meaningful engagement for the Malay audiences.
- Leveraging on Influential Power of well-known casts: Ogy Ahmad Daud (570K followers), Shahronizam, Nad Zainal​
- Authentic Engagement: Leveraging on the movie scenes and fresh shots naturally via product integration to create authentic storytelling and resonance with the audiences.
Channel: Astro Prima | CH. 105
Date: 4 April 2025 | Friday
Time: 3pm-5pm
Total Episodes: 1
Category Pricing: x7 (RARA pricing)Â
Culture
Sahur Macam BerbukaÂ
Coming to you from KL’s ultimate Sahur hotspot, where the city’s energy comes alive! But that’s not all—right after Sahur, we’re heading to the mosque for a special Subuh gathering, bringing the spirit of Subuh Macam Jumaat! – This show will spotlight popular sahur hotspots around Klang Valley with engaging discussions and heartwarming moments, it promises to bring the festive spirit of Ramadan into viewers’ homes, making it an ideal platform for advertisers to connect with a captivated audience.​
How does this benefit your brand?
- Fresh, Inspiring Talk Show: An inspiring and relaxed entertainment talk show hosted by Alif Satar (3.6M IG followers), Sherry Al Hadad, and Ummi Nazeera, airing 15 days before Raya from the best Sahur hotspot in KL. Whether you’re preparing food or enjoying Sahur with your family before the Subuh prayer, our engaging content will keep you company, while you experience a sense of community connection and engagement like never before.
- Community Connection: Astro’s commitment to community support boosts brand alignment with meaningful causes.
Channel: Astro Ria | CH. 104
Date: 15, 22 & 29 March 2025 | Saturday
Time: 4:30am – 5:30am
Total Episodes: 3
Category Pricing: x5 (RARA pricing)Â
Culture
Tazkirah Malam Jumaat ‘Indahnya Ramadan’
Tazkirah Malam Jumaat is program that features either a panel of popular asatizah, or individual preachers as they tackle issues that face society today, held in different mosques or surau each episode with a live audience.
​How does this benefit your brand?
- Religious Talk Show: One of the most in-demand genres during Ramadan, particularly for targeting ‘me-time.
- Branding Opportunities: Blend your brand into the show naturally via product integration in dedicated segment (pre-recorded during Ramadan)
Channel: Astro Oasis | CH. 106
Date: 6-27 March 2025 | Every Thursday
Time: 9pm-10pm
Total Episodes: 4 episodes during Ramadan
Category Pricing: x6 (RARA pricing)Â
Culture
Geng Ngaji Musim 6
Geng Ngaji, a look forward program during the month of Ramadan, invites audience to call in via phone call or Skype call, to recite & check their recitation with the panels of the day. Geng Ngaji will also invite a celebrity to recite together on each day.
​How does this benefit your brand?
- LIVE Talk Show: Geng Ngaji from Astro Oasis remained a favourite as it returned for its sixth season during the Ramadan period. Engage with live audiences and enjoy educational recitations that make this special time even more meaningful. On Gempak’s YouTube page, Geng Ngaji was simulcast live daily, gaining a total of 3.1 million minutes watched on YouTube over the 30 days of Ramadan.
- Branding Opportunities: Naturally blend your brand into the show through product integration in dedicated episodic.
Channel: Astro Oasis | CH. 106
Date: 2-30 March 2025 | Daily (Live)
Time: 6pm-7pm
Total Episodes: 29Â episodes during Ramadan
Category Pricing: x6 (RARA pricing)Â
Culture
Kurma & Kopi Santai Janji Sampai
KURMA DAN KOPI: Santai Janji Sampai” isn’t your typical Islamic talk show—it’s a timeless and relatable conversation that blends faith with real-life struggles, just like how kurma and kopi complement each other. While kurma instantly reminds us of Ramadan, and kopi represents our daily routine, the phrase “Santai Janji Sampai” emphasizes a relaxed yet meaningful approach, making the discussions authentic, deep, and impactful—not just for Ramadan, but for life.​
With celebrity guests, public figures, and viral social media personalities, each episode remains fresh, relevant, and engaging. Topics span marriage, parenting, family, work, travel, and current social issues, diving into supernatural beliefs, Islamic struggles, and modern challenges.
​How does this benefit your brand?
- Renowned Celebrities and Religious Scholars:Â A relaxed live talk show leading up to the Maghrib Azan and iftar. Featuring Mawi, Atu, and Dato Kazim Elias, accompanied by renowned celebrities and religious scholars.
- Live Engagement With Live Azan: Naturally blend your brand into the show through product integration in live talk show dedicated episodic.
Channel: Astro Oasis | CH. 106
Date: 3-28 March 2025 | Monday – Friday (Live)
Time: 7pm-8pm
Total Episodes: 20 episodes during Ramadan
Category Pricing: x6 (RARA pricing)Â
Entertainment
Bombastika Raya
Bombastika Raya is back on Raya Eve. Watch the performances from popular Malaysian artists singing the iconic raya songs together with audience from the street! Featuring popular celebrities and iconic Raya songs, this show is all about spreading joy and festive vibes.
​How does this benefit your brand?
- Leverage on the influential power of well-known host and celebrities: The biggest Raya musical concert combo of well-known host and celebrities to excite the show.
- Multiple Branding Touchpoints: The biggest Raya musical event, the show covers key viewpoints across TV, Digital, OTT, Radio and on-ground roadshow, offering various branding opportunities. Your brand will be front and centre in front of a wide and engaged audience.
Channel: Astro Ria | CH. 104
Date: 30 March 2025 | Raya EveÂ
Time: 10:30pm
Total Episodes: 1
Category Pricing: x14 (RARA pricing)Â
Entertainment
Rumah Bujang #teamrayasingle
7 male celebrities & influencers from different backgrounds come together in a bungalow for a week to celebrate Raya together. Packed with fun challenges, emotional moments and authentic interactions.
​How does this benefit your brand?
- Leverage on the influential power of well-known host and celebrities: With a mix of mainstream and digital influencers, the show appeals to a diverse audience.
- Multiple branding touchpoints: Each episode features high-energy challenges where brands can be naturally embedded into the storyline, make for viral content across TV & digital.
Channel: Astro Ria | CH. 104
Date: 1-4 April 2025
Time: 12pm
Total Episodes: 4
Category Pricing: x9 (RARA pricing)
Entertainment
Lagenda Raya
Nostalgia meets music Concert Retro Raya! Featuring the talented finalists of Kilaun Emas 2024 alongside legendary singers from 70s, 80s, and 90s, this concert is a must-watch for fans of classic hits. It’s a night of timeless tunes that will have everyone singing and reminiscing about the good old days.
​How does this benefit your brand?
- Powerful nostalgia factor: Connect with a multi-generational audience who grew up with these iconic artists and songs.
- High engagement & emotional connection: Classic hits trigger memories, making it a sentimental and impactful platform for brands to connect with audience on emotional level.
Channel: Astro Prima | CH. 105
Date: 6 April 2025
Time: 9pm
Total Episodes: 1
Category Pricing: x9 (RARA pricing)Â
