Showcase your brand in 2025’s top entertainment! From must-watch hits to family favourites, these key signatures offer prime opportunities for brand exposure and engagement.
👉 See our latest rate card for their pricing categories.
Gempak Most Wanted Awards 2024
#Malay
Gempak Most Wanted Awards (GMWA) 2024 celebrates Malaysia’s top digital personalities and content creators, as voted by their biggest fans!
With a weekly chart show building anticipation for an electrifying live award show, GMWA drives excitement and keeps audiences hooked across digital, TV and on-ground touchpoints.
📌 Align your brand with trending content and personalities at the heart of digital culture & connect with a digital-first audience.
Channel: Astro Ria | CH. 104
Date: February 2025
Pricing Category: x13
Genre: Awards Show
Big Stage Season 6
#Malay
Back for its 6th Season, Big Stage continues to bring Malaysia’s rising stars or ‘Budak Baru Nak Up’ (BBNU) to the spotlight. This season promises even more dynamic formats and fresh talents that are set to take the music scene by storm.
📌 As one of Astro’s biggest Malay IPs, Big Stage delivers unmatched exposure with a potential reach of 5.2 million viewers and widespread social buzz – offering an exceptional platform for brands to align with next generation of music sensations.
Channel: Astro Ria | CH. 104
Date: April – June 2025
Pricing Category: x15
Genre: Reality Singing Competition
TikTok Live Astro Gimme The Mic Malaysia Season 2
#Malay
An exclusive collaboration between TikTok and Astro, this global virtual singing competition is coming back with a brand-new season.
This one-of-a-kind digital talent show, hosted entirely on TikTok, invites aspiring music creators to showcase their talents and engage with audiences real-time. Season 1 saw a remarkable success with over 14,000 participants and 637M+ TikTok views – proving its massive audience appeal.
📌 Leveraging on the synergy between TV and digital, the show’s multi-screen approach blends TikTok’s viral culture with Astro’s trusted entertainment ecosystem, unlocking powerful engagement opportunities for brands to tap into various demographics – from Gen Z, Millennials to families across social, TV and beyond.
Channel: Astro Ria | CH. 104
Date: June – August 2025
Pricing Category: x18
Genre: Reality Talent Competition
Anugerah MeleTOP Era (AME) 2025
#Malay
Anugerah MeleTOP Era (AME) 2025 returns with a star-studded spectacle, celebrating the best in music, radio, television, film and more. As Malaysia’s most prestigious people’s choice awards show, AME 2025 ignites excitement with engaging, fan-powered voting, keeping audiences actively invested.
📌 Take the center stage with strategic integrations at every key moment – from red carpet exclusives to backstage experiences, branded award categories and live show integrations.
Channel: Astro Ria | CH. 104
Date: October 2025
Pricing Category: x13
Genre: Awards Show
Gegar Vaganza Season 12
#Malay
Gegar Vaganza continues its reign as Malaysia’s No. 1 reality singing competition, bringing together powerhouse vocals, renowned judges and an electrifying live audience in a high-energy spectacle.
Sparking over 420K+ mentions and over 1 billion TikTok views, Season 11’s finale dominated fan-driven conversations and solidifying its position as the most buzzed-about show in the nation – a testament to the show’s unstoppable momentum and deep fan engagement.
📌 With 360° branding opportunities spanning from TV, digital to on-ground activations, Gegar Vaganza puts your brand at the center of Malaysia’s top entertainment show, securing unrivaled exposure and lasting audience connection.
Channel: Astro Ria | CH. 104
Date: October 2025 – January 2026
Pricing Category: x21
Genre: Reality Singing Competition
Sepahtu Reunion Live & Tour 2025
#Malay
Malaysia’s most beloved stage comedy troupe is hitting the road! Bringing unscripted, spontaneous and entertaining comedy directly to fans nationwide, Sepahtu Reunion Live & Tour offers brands a one-of-a-kind platform to engage audiences through humour and immersive experiences.
📌 With opportunities to integrate brand messages into sketches and activate live engagement through on-ground activities, this tour ensures brands connect with consumers in a fun, organic and highly memorable way.
Channel: Astro Prima | CH. 105
Date: Live Show | Jan – Feb 2025; Live Tour | May – June 2025
Pricing Category: x10
Genre: Comedy
Kilauan Emas*
#Malay
The golden stage is set as Kilauan Emas continues to spotlight Malaysia’s most talented voices aged 45 and above!
Amassing over 102M TikTok views, Kilauan Emas 2024 proven its fan-driven power, keeping audiences engaged through interactive voting and real-time discussions. As audiences relive the golden era of music, Kilauan Emas continues to strike a chord across generations, making it a powerful avenue for emotional connections.
📌 Turn nostalgia into brand impact with Astro’s unmatched reach, tapping into multi-platform touchpoints across TV, Digital and beyond to create a powerful and memorable brand experience.
Channel: Astro Prima | CH. 105
Date: August – September 2025
Pricing Category: x10
Genre: Singing Competition
NEW: Busker Superstar*
#Malay
Discover Malaysia’s best hidden talents with Busker Superstar, where street performers step off the sidewalks and onto the main stage for a once-in-a-lifetime shot at superstardom.
In this new reality competition, four industry powerhouses will scout, mentor and transform raw talents into rising stars, as they showcase their passion and compete for the spotlight.
📌 With high-stakes performances, intense competition and interactive voting mechanism, Busker Superstar brings a fresh entertainment experience that is set to drive engagement.
Channel: Astro Prima | CH. 105
Date: August – September 2025
Pricing Category: x10
Genre: Singing Competition
Muzikal Lawak Superstar*
#Malay
Returning with a brand-new season, Muzikal Lawak Superstar (MLS) is set to entertain Malaysia once again – bringing together Malaysia’s top comedians and entertainers with its unique blend of music, humor, and competition.
With Season 4 attracting over 5 million TV viewers and 189 mil TikTok views, the show has proven its mass audience appeal, sparking conversations and keeping fans entertained week after week.
📌 Integrate your brand in every laugh-filled moment with strategic placements across live contestants’ interactions, on-set product placements or jury moments, keeping your brand in the spotlight as audiences stay engaged.
Channel: Astro Prima | CH. 105
Date: October – November 2025
Pricing Category: x15
Genre: Comedy Reality Competition
Astro Classic Golden Melody Singing Competition (CGM) 2025
#Chinese
Celebrating a quarter-century of musical excellence, our iconic music competition returns, reimagined for a new generation.
Witness the fusion of experience and innovation as legendary voices and fresh perspectives converge on stage as we invite seasoned singers and talented public aged 35+ to showcase their timeless talent.
📌 Shattering records with a +39% ratings surge in Astro CGM 2024 Finale and explosive social media traction, Astro CGM is the ultimate stage to connect brands with a fiercely loyal audience and turn engagement into lasting impact.
Channel: Astro AEC | CH. 306
Date: May – August 2025
Pricing Category: x10, x13 (Finale)
Genre: Singing Competition
NEW: Projek Bakat*
#GenNext
Malaysia’s youngest talents are stepping into the spotlight! Projek Bakat is going on a nationwide talent search, giving kids under the age of 18 the chance to show off their skills – from sports to performance arts and everything in between.
📌 As they embark on their journey to stardom, brands can embed themselves within their aspirational journey through integrated branding moments and build meaningful connections with a growing demographic, shining alongside the stars of tomorrow.
Channel: Astro Ceria | CH. 611
Date: July – August 2025
Pricing Category: x5
Genre: Kids Talent Competition
The Chosen One Season 3*
#GenNext
From viral sensations to rising stars, The Chosen One takes young social media stars aged 7 – 18 onto the big stage for a chance to shine and perform alongside seasoned music icons. This unique duo pairing format blends mentorship, growth and unforgettable performances, making it a dynamic journey for both contestants and viewers.
📌 The powerful pairing of fresh social media talent with established artists taps into a cross-generational experience that resonates with viewers of all ages. With various integration opportunities available, The Chosen One sets the stage to connect brands with Malaysia’s next generation of trendsetters.
Channel: Astro Ceria | CH. 611
Date: July – August 2025
Pricing Category: x5
Genre: Kids Reality Singing Competition
Hikayat Batu Belah Batu Bertangkup
#GenNext
The highly successful Hikayat franchise returns with its third instalment, bringing a fresh spin on the beloved Malaysian folklore Batu Belah Batu Bertangkup: two mischievous siblings whose poor choices lead to their mother’s disappearance, setting the stage for an emotional journey of redemption and reconciliation.
📌 Tapping into the power of local culture, the Hikayat franchise connects brands with Malaysian families through folklores that has stood the test of time. These stories not only entertain, but also provide valuable lessons, making them a perfect platform for brands to engage in a meaningful and educational way.
Channel: Astro Ceria | CH. 611
Date: September 2025
Pricing Category: x5
Genre: Family and Kids
Dream School
#GenNext
Step into the world of Dream School, a brand-new local series where young dreams take flight at a top-performing arts school.
The story unfolds when a B40 student wins a scholarship to an elite performing arts school, disrupting the status quo of the privileged top students. Forced to work together, they must push through grueling lessons, training and navigate challenges as they all strive to graduate as the next big stars.
📌 With relatable characters, emotional arcs and captivating drama, this new series presents opportunities to weave brands into a compelling narrative of growth, ambition and teamwork.
Channel: Astro Ceria | CH. 611
Date: December 2025 – January 2026
Pricing Category: x5
Genre: Family and Kids
(*Subject to Astro’s final confirmation)
