Sponsoring a Channel is the Deal of a Lifetime

A Partnership that went BEYOND Brand Awareness.

Objective

Moving beyond brand awareness amongst Modern Working Women.

Solution

Partnering with Lifetime channel where the channel is all about real women with real stories where the target audience can relate to.

Execution

Using Three Panasonic key products to ride on all Lifetime’s integrated channel launch plan for 3 months.

Results

• Reached over 4.7million viewers.
• Engagement was at all time high at 81%.
• Brand parameters against target group increased double digit: Brand consideration +28%, Brand preference +36%, Total brand image scores +63% pre and post-campaign.
• Total media value for Panasonic totalled RM8.7million, yielding an ROI of 19.3x.