To maintain its position as market leader ahead of the competition, OSIM needed to widen its target audience base with a new approach to entice audiences to try out their range of products to boost sales.



ASTRO owned the right platform to capture this affluent audience by creating an impactful communication to encourage young adults to appreciate the well-being of their parents with OSIM’s products.

Leveraging on an untapped period, Parent’s Day, ASTRO produced a series of bite sized digital dramas with a central theme surrounding the relationship between parents and their adult children.



OSIM experienced an 40% increase in footfall over their retail outlets during the campaign period. This attributed to 10% increase in sales compared to the year before.