An inter-school science competition promoting science learning to students.
Objective
To promote a nationwide inter-school science competition to school students.
Solution
To launch an innovative engaging content by creating the first ever reality TV on Astro TVIQ showing schools competing with each other in a science competition.
Execution
Each episode championed the participants where every emotion, challenges and hard work that the school students go through during the competition were documented.
Result
The programme became the No. 1 most watched local science programme on Astro TVIQ. Reached over 1.8 mil viewers (591% )increase from 2014 and awareness amongst school students increased 38%.