Making the No. 1 Science Programme with Petrosains

An inter-school science competition promoting science learning to students.

Objective

To promote a nationwide inter-school science competition to school students.

Solution

To launch an innovative engaging content by creating the first ever reality TV on Astro TVIQ  showing schools competing with each other in a science competition.

Execution

Each episode championed the participants where every emotion, challenges and hard work that the school students go through during the competition were documented.

Result

The programme became the No. 1 most watched local science programme on Astro TVIQ. Reached over 1.8 mil viewers (591% )increase from 2014 and awareness amongst school students increased 38%.