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Astro and The Badminton Association of Malaysia (BAM) join forces for Astro Kem Badminton to develop and nurture young Malaysians to be the next badminton champions.  Launched in 2012, Astro Kem Badminton (AKB) is a grassroots development programme to discover young badminton talents and uplift the standards of local sport. To date, AKB has seen […]

“One-of-a-Kid” Experience to Explore the World of 00’s Child Being an adult, some might have long forgotten how their childhood felt — the excitement of your favorite game brings, the cartoon movie you rushed home to watch after school, or the thrill of trying something new for the first time. Over time, parents nowadays might […]

25 Years Strong, A Legacy That Sells! Astro Classic Golden Melody (CGM) 2025, Malaysia’s No.1 Chinese variety show, is back with a bang for its 25th anniversary! With its star-studded performances and dedicated fanbase, this milestone edition offers brands the perfect platform to tap into a passionate audience that lives for music. Seize the opportunity […]

Breaking into Sarawak market with the strongest media partner in East Malaysia. For the first time ever, TVS and Astro join forces to bring you Konsert MeleTOP TVS – this phenomenal 2-hour live concert will take place in Miri, Sarawak on 17 May 2025, broadcast live on TVS the same day and Astro Ria on 24 […]

⚽ Football Fandom in Malaysia In Malaysia, football isn’t just a sport — it’s a passion that brings people together, creating a vibrant and dedicated fanbase. According to a survey conducted in Malaysia, approximately 31.7% of respondents watched sporting events several times a week. While this statistic encompasses all sports, football stands out as the […]

Business thrives when the right partnerships ignite growth. JIWA SME is the ultimate bridge connecting SMEs, financial institutions and industry leaders, fueling collaboration, funding and strategic solutions. From banking and digital tools to game-changing partnerships, this is where ambition turns into action and ideas into impact. Malaysia’s SMEs are ready to scale and JIWA SME […]

The past won’t stay buried. The future is sending warnings. And the clock is ticking. TVB’s Anonymous Signal is a high-stakes thriller where cryptic messages, gruesome crimes and an elusive mastermind keep audiences on edge. This is the kind of drama that grips viewers and your brand can be part of the action. Synopsis: A […]

Sepak Takraw League (STL) with its strong fanatic base is the best avenue for brands to truly connect the local grassroot Malays on a highly personal level because of its unique place in the hearts of Malaysians. It adopted a 360-degree communications approach to reach out to fans on multiple touch points. There will be […]

The Golden Years Parents’ Day Concert isn’t just entertainment; it’s an emotional journey that brings families together through music, emotions, and shared moments. It connects deeply with audiences who cherish family values, an ideal space for brands that want to make a lasting impression. Happening live at Arena of Stars, Genting, 10 May and on […]

Malaysia’s Prime Ramadan & Raya Showcase🌙 Astro is offering curated lineup about bringing families closer, inspiring communities, and sparking meaningful conversations with the Malay community during the upcoming Ramadan and Raya. With award-winning content creators, trending dramas, blockbuster movies and daily cultural moments, we’re not just providing entertainment –we’re creating conversations that engage the nation […]