1st Ever Homegrown League with International standards in search for the next Lee Chong Wei.
Objective
Malaysia’s 1st professional badminton league – a platform to develop and discover the next Lee Chong Wei for Malaysia team.
Solution
Working hand-in-hand best international players to beef up Malaysia’s standard and also a rewarding prize money.
Execution
A good deal of matches was organized within 4 months (66 matches) with 75% of them aired LIVE (Amounting to 200+ hours content) 12 local clubs, their players & multiple sponsors received various on air, on ground, print, digital branding and exposure.
Result
Garnered high fans & followers on ground and digital with more than 100K fans. In addition to stunning 3.9 million of TV viewers.
Sealed it’s status with the most anticipated league with continuous title sponsor.