Bringing Children MOMENTS from TV to Ground!
Objective
To strengthen the Friso Gold brand’s equity and promote its values of “cherished moments spent together”.
Solution
Leverage on the platform of ‘Togetherness’ by associating Friso Gold with the popular MasterChef Junior TV franchise on SWR, which already commanded a strong position with urban mothers.
Execution
Cemented the brand association through customized cooking workshop, which endorsed Friso Gold’s values of “cherished moments spent together”, showcased within the familiar MasterChef Junior setting.
Results
Facebook page garnered 920 likes and 32% talked-about rate. Converted 45% non-Friso Gold users into happy Friso Gold users.