Branded TV minisodes extended to cyber conversation space and won more #Buddyz!

Objective

Drive DIGi Prepaid data subscription & usage within a competitive category.

 

Solution

Leverage on the success of Buddyz S1 to enable social interactions among the TV audience group and expand the reach.

 

Execution

Created “Cyber Living Room” that enables live tweets with casts during the airing of 16-epi mini series on Astro Ria prime slot.

 

Result

Over 2.4mil TV viewers with 150,000,000+ exposures on social space. Mobile internet revenue +5.8%.