Case Studies

Challenge Wonda Coffee has led Malaysia’s RTD coffee market for a decade. But after years of success, the category hit stagnation—taste alone was no longer enough. Wonda Coffee needed more than product innovation. It needed cultural relevance — a story that could deepen emotional connection and strengthen its place in the hearts of Malaysians.   […]

CLIENT Goodday Milk (Etika Sdn Bhd)   Challenge Ramadan in Malaysia is the biggest season for food, family and entertainment – and the most crowded season for brands. It’s a time of togetherness, but also a time of clutter, with every corner filled with flashy discounts and festive promotions. But Goodday Milk didn’t want to […]

CLIENT Flavettes Glamz    Challenge The Raya season in Malaysia is a peak period for beauty and skincare. As consumers seek to look and feel their best, the market becomes a battleground of skincare and cosmetic brands competing for attention. Flavettes Nutriskin, a trusted name in consumer healthcare, had expanded into the beauty space with […]

Bringing the best of TV & digital, Astro Addressable Advertising achieved regional and local recognition, winning the Asia-Pacific Broadcasting Award 2023 and MDA d Awards 2023 within its inaugural year, underscoring its impact on brands and the advertising landscape.    

Bringing the best of TV & digital, Astro Addressable Advertising achieved regional and local recognition, winning the Asia-Pacific Broadcasting Award 2023 and MDA d Awards 2023 within its inaugural year, underscoring its impact on brands and the advertising landscape.    

Bringing the best of TV & digital, Astro Addressable Advertising achieved regional and local recognition, winning the Asia-Pacific Broadcasting Award 2023 and MDA d Awards 2023 within its inaugural year, underscoring its impact on brands and the advertising landscape.    

CLIENT Maxis Broadband Sdn Bhd  Challenge The telecommunications market in Malaysia is highly competitive, with several major players vying for consumer attention through aggressive marketing, especially during major festive seasons. With the advent of Chinese New Year, a time centered around family reunions, Maxis saw an opportunity to reinforce its brand promise of fostering connections. […]

Challenge In 2022, U Mobile faced significant challenges in resonating with the Malay community, a key demographic for the brand. This was a significant concern as its previous strategy, heavily focused on producing and promoting annual Raya Brand films, failed to make the intended impact. Brand index scores among the Malay audience were 10% lower […]

Challenge Despite being a market challenger in overall RTD (ready-to-drink) coffee, Wonda is the market leader when it comes to the ‘kopi tarik’ flavor. To further strengthen their market share, Wonda wanted to grow the ‘kopi tarik’ segment. To accomplish that, Wonda launched the ‘Wonda Malaysian Original Taste’ campaign, in an effort to appreciate and […]