Camera, Light, PERFECTO Perfect companion for movie time

A Partnership that turned Cinema snacking to Home snacking!

Objective

To build share of mind for popcorn outside of the cinema hall and snack category.

Solution

Primetime movie belt sponsorship across FMP, Prima, Ria, Mustika & Citra gave us immediate prominence – Ingrain Home Movies = PerfectoPopcorn. ‘Movies Never Tasted So Good’ campaign was anchored on Astro’s major movie channels.

Execution

Primetime movie belt sponsorship across FMP, Astro Prima, Astro Ria, Astro Mustika HD & Astro Citra gave us immediate prominence. Mouth watering Perfecto Popcorn danced on our TV screen in the form of programme promos, TVC, prominent Opening and Closing positions during the movie belt built strong associations with big movie titles. With FMP, we extended brand enjoyment by giving free tickets to watch blockbusters at the cinema halls to lucky winners.

Result

For the first three months, Perfecto Popcorn experienced 400% increase in volume, each month! In less than 7 months – closed the year with 76% above our original sales target.