Astro Media Solutions offers a variety of audio advertising services including:
Astro Radio continues to lead the airwaves as Malaysians’ top choice across all languages with 72% reach in the latest RAM Survey Wave 2, 2024, reaching over 17 million listeners weekly. Our FM channels across various languages provide brands the opportunity to reach different target demographics effectively and drive immediate action.
Radio remains a powerful medium with universal appeal, offering high effectiveness across the entire purchase funnel with a strong ROI. While traditional radio ads continue to be effective, advancements in technology have significantly expanded the reach and impact of audio advertising. Digital platforms such as streaming services, podcasts, and online radio offer targeted advertising opportunities, allowing advertisers to reach specific audience profiles more effectively and measure ad performance with greater precision.
Astro is at the forefront of innovative local radio advertising in Malaysia, making audio advertising more powerful and immersive via Astro Radio Web and SYOK, leveraging first-party data and data-enriched to deliver highly targeted audio ads.
Astro offers a variety of creative ad formats tailored to different business needs. The highly targeted audio ads can be customised based on demographic, geographical data (radius range) as well as listeners’ interests. The audio ads can also be sequenced to air at specific times of the day or during particular time belts, enhancing the effectiveness of storytelling through contextual marketing.
A standout feature is the interactive “actionable ads” - ShakeMeTM. This innovative format allows users to engage with the ad by shaking their phone or smartwatch, triggering immediate action, and driving a higher conversion rate.
Read more successful use cases.
Emotional positivity is crucial for the effectiveness of audio advertising. Radio campaigns that evoke positive emotions tend to see significant increases in word-of-mouth and social sharing. This emotional connection can drive both short-term and long-term impacts.
Create captivating audio ads and enjoy the benefits of radio advertising today! As a one-stop solution hub that offers various services from creative production to media consultancy, Astro Media Solutions can help you deliver effective audio ads to millions of potential customers across radio and audio streaming platforms.
Contact us now to learn more about our customised radio advertising packages!Radio remains as the leading platform for audio advertising, maintaining its relevance and still delivering considerable reach. Technological developments have opened up additional platforms such as podcasts, digital radio and streaming which offer unique advantages, allowing brands to tailor their strategies to specific audiences and advertising goals.
Audio advertising services encompass the creation, production, and distribution of audio ads across various platforms. These services include scripting, recording, and placing audio ads on FM radio, digital radio and audio streaming platforms to reach the targeted audience effectively.
Investing in audio ads offers numerous unique advantages that can significantly enhance your marketing efforts:
(Source: Astro Audio Study, 2022)
Hearing is a passive, involuntary, and effortless sense - this allows audio ads to work their way into consumer consciousness even when they are not actively listening. This unique advantage helps audio ads to build brand familiarity subtly but effectively.
There are various platforms for audio advertising, including: FM Radio, podcasts and digital audio platforms such as online radio and music streaming services.
Creating an effective radio commercial boils down to two key factors: writing a compelling script and casting the right voice talent.
The script should highlight your brand’s key offerings in a fun and creative way to capture the attention of the audience. In addition, the overall tone and style of the ad should match your brand identity. A great voice can make your ad more engaging and memorable. This helps to boost brand recognition in the eyes (and ears) of the listeners.
Improve your brand’s reach with the power of audio advertising! Whether you’re interested in starting a campaign or need guidance on creating the perfect audio ad, our team is here to help. Visit Astro Media Solutions to get started and explore how audio advertising can grow your brand.
There are various metrics that can be used to measure audio ad performance, such as:
In Malaysia, Astro Radio and GfK have launched Radio 360°, a cutting-edge hybrid measurement system. It delivers precise and detailed insights into radio consumption across all platforms and devices, anytime and anywhere, helping advertisers drive better targeting and ad effectiveness.
With targeted audio ad insertion, you can serve audio ads to your target audience effortlessly based on these pieces of information:
In an era where consumers are more connected and discerning than ever, keeping them engaged and staying ahead of the competition requires innovation to improve ad relevance. Radio 360°, a groundbreaking listenership survey technology by Astro Radio in partnership with GfK, empowers advertisers with data-driven targeting for higher ad effectiveness through an understanding of detailed insights into audio consumption behaviours.
Astro Media Solutions offers a comprehensive range of video advertising solutions designed to meet diverse marketing needs.
Astro Radio continues to lead the airwaves as Malaysians’ top choice across all languages with 72% reach in the latest RAM Survey Wave 2, 2024, reaching over 17 million listeners weekly. Our FM channels across various languages provide brands the opportunity to reach different target demographics effectively and drive immediate action.
Radio remains a powerful medium with universal appeal, offering high effectiveness across the entire purchase funnel with a strong ROI. While traditional radio ads continue to be effective, advancements in technology have significantly expanded the reach and impact of audio advertising. Digital platforms such as streaming services, podcasts, and online radio offer targeted advertising opportunities, allowing advertisers to reach specific audience profiles more effectively and measure ad performance with greater precision.
Astro is at the forefront of innovative local radio advertising in Malaysia, making audio advertising more powerful and immersive via Astro Radio Web and SYOK, leveraging first-party data and data-enriched to deliver highly targeted audio ads.
Astro offers a variety of creative ad formats tailored to different business needs. The highly targeted audio ads can be customised based on demographic, geographical data (radius range) as well as listeners’ interests. The audio ads can also be sequenced to air at specific times of the day or during particular time belts, enhancing the effectiveness of storytelling through contextual marketing.
A standout feature is the interactive “actionable ads” - ShakeMeTM. This innovative format allows users to engage with the ad by shaking their phone or smartwatch, triggering immediate action, and driving a higher conversion rate.
Read more successful use cases.
Emotional positivity is crucial for the effectiveness of audio advertising. Radio campaigns that evoke positive emotions tend to see significant increases in word-of-mouth and social sharing. This emotional connection can drive both short-term and long-term impacts.
Create captivating audio ads and enjoy the benefits of radio advertising today! As a one-stop solution hub that offers various services from creative production to media consultancy, Astro Media Solutions can help you deliver effective audio ads to millions of potential customers across radio and audio streaming platforms.
Contact us now to learn more about our competitive radio advertising packages.
Radio remains as the leading platform for audio advertising, maintaining its relevance and still delivering considerable reach. Technological developments have opened up additional platforms such as podcasts, digital radio and streaming which offer unique advantages, allowing brands to tailor their strategies to specific audiences and advertising goals.
Audio advertising services encompass the creation, production, and distribution of audio ads across various platforms. These services include scripting, recording, and placing audio ads on FM radio, digital radio and audio streaming platforms to reach the targeted audience effectively.
Investing in audio ads offers numerous unique advantages that can significantly enhance your marketing efforts:
(Source: Astro Audio Study, 2022)
Hearing is a passive, involuntary, and effortless sense - this allows audio ads to work their way into consumer consciousness even when they are not actively listening. This unique advantage helps audio ads to build brand familiarity subtly but effectively.
There are various platforms for audio advertising, including: FM Radio, podcasts and digital audio platforms such as online radio and music streaming services.
Creating an effective radio commercial boils down to two key factors: writing a compelling script and casting the right voice talent.
The script should highlight your brand’s key offerings in a fun and creative way to capture the attention of the audience. In addition, the overall tone and style of the ad should match your brand identity. A great voice can make your ad more engaging and memorable. This helps to boost brand recognition in the eyes (and ears) of the listeners.
Improve your brand’s reach with the power of audio advertising! Whether you’re interested in starting a campaign or need guidance on creating the perfect audio ad, our team is here to help. Visit Astro Media Solutions to get started and explore how audio advertising can grow your brand.
There are various metrics that can be used to measure audio ad performance, such as:
In Malaysia, Astro Radio and GfK have launched Radio 360°, a cutting-edge hybrid measurement system. It delivers precise and detailed insights into radio consumption across all platforms and devices, anytime and anywhere, helping advertisers drive better targeting and ad effectiveness.
With targeted audio ad insertion, you can serve audio ads to your target audience effortlessly based on these pieces of information:
In an era where consumers are more connected and discerning than ever, keeping them engaged and staying ahead of the competition requires innovation to improve ad relevance. Radio 360°, a groundbreaking listenership survey technology by Astro Radio in partnership with GfK, empowers advertisers with data-driven targeting for higher ad effectiveness through an understanding of detailed insights into audio consumption behaviours.