Packed with the latest media trends and marketing insights, Astro Universe Upfront25 sets the stage for 2025 new advertising opportunities, keeping marketers, agencies and SMEs at the forefront of innovation, paving the way to drive greater success and business growth with all partners in the coming year.

👇 Scroll down to watch the full presentation videos

Key Highlights

1. Opening Keynote by Euan Smith, Group CEO | ASTRO 

Our Group CEO kicked off the event with a powerful message on Astro’s key propositions – Content, Creativity and Connection. He outlined how these elements will continue to shape marketing strategies in the future, offering a roadmap for businesses and agencies to thrive in 2025 with Astro’s transmedia ecosystem. 

2. Data Unification by Matthew Ho, Managing Director | Astro Media Solutions

Matthew took the stage to share how Astro is pushing the boundaries of data unification with Astro ID. By integrating audience data across Linear TV, VOD, OTT and digital platforms, this would provide brands and advertisers with unified audience measurement in near future, enabling them to deliver more relevant content effectively. 

3. Movie Lineup for 2025 by Agnes Rozario, Director of Content | ASTRO

Agnes shared a review of 2024’s box office success where the No.1 movie, Sheriff, dominated with an impressive RM64Mil box office, beating Hollywood hits like Godzilla vs Kong, proving that local films can win and resonate with Malaysians on a massive scale. Attendees also got an exclusive preview of Astro’s highly anticipated movie titles. Among the highlights was Keluang Man to be released in 2025 – Malaysia’s iconic superhero brought to life in collaboration with Etika for Wonda Coffee. 

4. Astro Signature Shows by Yasmin Megat, VP of GenNext Business | ASTRO

Yasmin spotlighted the success of Astro’s signature shows, including TikTok Gimme The Mic Malaysia, Astro’s first-of-its-kind collaboration with TikTok to engage the digital natives. With over 14,000 participants, more than 637 million of views on TikTok and widespread buzz, the show exemplified the strength of Astro’s key signatures in captivating audiences, providing brands with multiple touchpoints for engagement.

5. Sports by Nicholas John, VP and Head of Sports | ASTRO

Highlighting the popularity and growth of local sports, such as Sepak Takraw League and Netball Super League, Nicholas John shared an array of exciting integrations for brands in local sports across Astro’s sports platforms, including TV, Stadium Astro, sooka, and on-ground activations. 

6. News by Cherish Leow, Senior Editor, Branded Content Specialist | ASTRO AWANI

Cherish emphasised the importance of trust and credibility in today’s media landscape, focusing on how brands can build long-term sustainability and growth through authentic, transparent communication. She discussed how businesses can align with trusted platforms such as Astro AWANI and deliver credible content, cultivating lasting relationships with their audience, which is essential for thriving in an era of increasing scepticism and misinformation.

7. Nu Ideaktiv: Connecting with Mass Malays by Syamil Fahim bin Mohamed Fahim, CEO | Nu Ideaktiv & Datin Nora Rahman, VP of Commercial Development | NI & SME 

Syamil showcased how Ideaktiv’s 17 leading media brands and 360-degree media ecosystem connect deeply with different life stages of the Malay community. He also introduced the latest addition to Ideaktiv’s ecosystem: the seeNI app, a one-stop lifestyle app that offers brands the opportunity to engage with curated content and connect more meaningfully with the community.

Datin Nora introduced Borak SeeNI, a live talk show airing on Astro Prima featuring SME success stories and trending lifestyle topics, offering brands customisable XR studio settings and AR product integration for immersive storytelling. It also boasts extensive cross-platform reach, streaming live on gempak.com, seeni.my and available on-demand via SeeNI app, sooka and Astro Go.

Upfront25 Offer

To cap off the excitement, here’s an overview of our Upfront25 Offer: 

1. Unlock additional bonus with our Upfront25 Ad Package

  • 100% additional bonus, sign up within 7 days, by 6:00pm, 08 Oct 2024
  • 50% additional bonus, sign up within 14 days, by 6:00pm, 15 Oct 2024
  • 25% additional bonus, sign up within 30 days, by 6:00pm, 31 Oct 2024 

2. Spend & Win

  • Be among the first 50 to sign up before 31 October 2024 for a chance to spin and win attractive prizes total worth over RM50,000, with interesting products from Samsung, Cuckoo, Nespresso, and JBL up for grabs.

Upfront25 Package Top Picks

  • Multiscreen Video 360 – Video everywhere, every screen at one cost delivering immersive visual impressions.
  • Mega Verti Original Drama – Unleash viral potential with this mobile-first, 100-episodes vertical drama.
  • SYOK Podcast Show Sponsorship – Dominate the entire Podcast Show Titles by language with dedicated sponsorship page. 

Exclusive for SMEs

  • Borak seeNI on Astro Prima – A special interview segment to showcase your product in a credible, engaging format.
  • JIWA SME – Designed to boost your brand’s credibility with a feature on Buletin AWANI or an interview on Niaga AWANI.
  • Gempak Signature Live+ Video – Key signature shows with brand integration on Gempak
  • Mega Verti-Drama Snaps – 100 episodes of vertical drama sponsorship on TikTok
  • TV X’tra – FREE TV commercial production worth RM9,000 + 70 times of TVC exposure in the selected top Astro channel from RM10K only

Contact us at [email protected] to learn more about our Upfront25 offer.