A crunchier new wafer to boost teens confidence

Nestle Crunch Wafer munch amongst teens through Oh My English.

Objective

To build awareness amongst the teens to make Nestle Crunch Wafer the snack of choice.

Solution

Collaborating with Oh My English and build a new character that can represent the brand essence of the product.

Execution

Creating product integration and brand exposures and leveraging on the entertaining and educational platform of OME.

Result

Gained attraction among the teens by+5%, sustained brand awareness and increase 2 market share points.