The First Dip Into Our 2026 CNY Insight-Led Solutions
For the first time in Astro’s Studio 1, Ku Da Da ONG 马(mă)RI Trade Preview 2026 invited partners and clients to step into a real production set within a virtual world. The entire experience was filmed in a green screen studio and transformed into a high-quality VR show, where we unveiled 2026 ONG-portunities for brands – a deep dive into how consumers think, feel and celebrate during the Chinese New Year season.
Hit the Video Gallery below to watch the full show and relive the ONG energy, you might just be in it!
We know brand success goes beyond festive visibility, it’s about authenticity and emotional connection. Through 8 Attention Hotspots, we revealed where brands truly belong and how to win hearts this upcoming festive season.
All insights and solutions are now packed into our ONG-the-Go CNY 2026 Toolkit, featuring:
- The Science of ONG: decoding audience emotion and attention flow, when emotions rise, when screens light up, and when brands can shine brightest.
- Key viewing and engagement moments across Astro’s ecosystem, from the big screen that brings families together to the small screen that keeps them connected.
- Actionable ideas to help brands capture hearts, screens, and celebrations this Chinese New Year, moving from media exposure to meaningful impact.
Email [email protected] to unlock your ONG-est CNY offerings.
