Capture Attention. Win Hearts. Own The Season.
Ramadan and Raya spark togetherness – and that spirit came alive at the 2026 Most Wanted RARA Show – Special MeleTOP Edition, where our partners and clients gathered for an exclusive preview of 2026’s Most Wanted Ramadan & Raya opportunities.
Set against the dynamic virtual backdrop of Malaysia’s No. 1 talkshow – MeleTOP, Astro’s Studio 1 transformed into a Raya-ready showcase of content, culture and creativity that capture Malaysians’ attention year after year. Guests explored innovative content solutions – from hit dramas and chart-topping music videos to culture entertainment shows that make attention meletup every season.
We spotlighted fresh insights and creative sparks to help marketers ride the wave of peak festive attention and turn cultural moments into meaningful brand impact across Astro’s omnichannel ecosystem.
Key Highlights
✨ Consumer insights & festive viewing habits on how Malaysians watch, connect, and celebrate.
💡 Festive marketing hacks to help brands scale smarter across Astro’s ecosystem
🎉 Content-led opportunities inspired by Ramadan & Raya rituals
Don’t miss your chance to maximise your brand presence this Raya!
Catch the full presentation playback in our Video Gallery, download the insights or email us at [email protected] for a full innovative slate of meletup Raya advertising opportunities!
